Bob Ayrer
Speaker
Sales & Leadership
Consultant
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Bob Ayrer
Profile
Bob is a popular speaker on the convention circuit and a favorite of TEC, The
Executive Committee's speaking program. A 30+ year veteran of the corporate
battlefield, Bob made his escape 15 years ago to pursue a career in consulting
and building sales organizations. Bob is a high-content speaker whose audiences
go away entertained, educated, and inspired to greater success in their sales
careers.
- Value added selling in the construction industry
- Service selling to the insurance industry
- Sales management development
- Big-ticket business to business selling
Bob brings a unique approach to helping non-sales people, and non-marketing
people, understand simple, effective, profitable skills that can increase their
income and profits. He takes the mystery out of selling -- "Selling is simple,
but not easy," says Bob.
Bob was an executive with multinational companies and went into the building
business with the same vigor. For more than twenty years was an industry leader.
His aggressive “value added” approach to the building industry made his company
one of the most profitable and successful organizations in the industry.
As a consultant, his clients run the gambit -- from high tech industries
(bio-med & chemicals, high purity water treatment systems, financial services),
to “commodities” -- ready-mix concrete, security guard services, air freight,
etc.
Bob brings a “been there, done that” knowledge to selling. His over 30-years
experience in selling and management gives him a unique combination of theory
and practice. If you are tired of the “motivational” gurus and the “mossy rock”
prophets who tell you what to do, but not how to do it, listen to his practical,
nuts-and-bolts approach to the discipline of selling.
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Bob Ayrer reaches his audience through their funny-bone. He is an
entertaining and informative platform speaker who brings his "been
there, done that" experience to every audience. His unique blend of
theory and practice makes him one of the top sales and leadership
speakers in the country. |
Keynote topics
The programs listed below are available in both presentation and workshop
formats.
- Selling value in a price world: Bob is a high content speaker
with over 30 years experience in the corporate arena who knows what it means
to make a payroll. When Bob talks to sales organizations, runs workshops for
trade associations, keynotes conventions, or conducts management meetings,
he brings real world experience to the audience. Although he reaches his
audiences through their funny bone, he is a high-content speaker who
delivers more than the "motivate & evaporate" presenters. This topic is for
every sales person who ever heard: "your price is too high" from a prospect
or customer.
- Courting the customer: Everyone who comes in contact with the
customer "sells." Customers build your business -- but not all buyers are
customers. Learn how to turn a buyer into a customer by wooing and winning
them for life. Stop wasting your resources on the "users & abusers."
Instead, invest in your real customers -- the ones who help you achieve
success! Courting the Customer is a game the whole company should play!
- How to think like a man, sell like a woman, and be politically
correct! Everyone sells! If you want to get the most out of your career,
you must be persuasive. This presentation goes beyond "Venus and Mars" to
help you understand how to beat the gender bias. In professional selling you
must understanding how to utilize the best of all worlds. Learn about your
natural style and how to adapt to a competitive market. This is a topic for
anyone who wants to get anything done in a competitive world.
- Attack plan for a down market!: “When the inevitable downturn
comes, how you deal with the decisions you must make to survive will set the
tone for your business for the following ten years. You'd better get it
right!" Economic downswings are a reality. They happen from time to time.
It's a matter of when, not if. You need an attack plan to take advantage of
the gloom & doom attitude in a downswing. It is nearly impossible to win a
defensive war. The key is to attack while the other guy is retreating. We
learned valuable lessons in the early 90's about how to "right size" instead
of downsize. We learned how aggressive action can blunt the impact of an
economic downturn. The question for management is, "How do we strategize for
the next downturn?" The question for sales is, "How do we replace business
in a down market?" You need a business plan, a contingency plan, and a
disaster plan for dealing with hard times.
Products
To order
products or obtain further information on this speaker, please
contact us.
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