11 Quickfire Tips for Staying Consistent on Social as a Speaker

#1: Plan Ahead with a Content Calendar

(2:34) Planning ahead can help you stay consistent on social media. Start by developing a content calendar to help map out your posts. This will help you stay on track and ensure that you have post ideas already for significant dates in your industry or general occasions in the calendar (such as national holidays).

#2: Set Achievable Goals

(3:11) One of the reasons that people start full of enthusiasm and then quickly lose interest in social media is that they don’t have clear goals. Starting a social media strategy without clear aims or objectives is a surefire way to fail. 

Why would you be consistent when you have no idea what you’re trying to achieve? 

So sit down and come up with achievable goals for your social media channels that you can see yourself achieving over time.     

#3: Use Automation Tools

(3:50) You’ll know that I’m a massive believer in being everywhere all at once. But that’s not always possible or desirable, at least not without help. That’s where automation comes in. 

By using tools such as social media schedulers, you can upload all of your content for the week, month, or even an entire year and have the tool post it at the best possible times for engagement for each social media channel. 

You can then use your valuable time to carry out other social activities, such as responding to comments or following people.

#4:  Repurpose Your Content

(5:20) Another easy way to remain consistent on social media is to repurpose your content. Never be afraid to chop up and reuse content across multiple platforms – it’s a potentially game-changing time saver. 

From turning your blog post intro into a LinkedIn post to posting a segment of your speaker video on Facebook, there are several ways to repurpose content for maximum impact across each channel. 

#5: Collaborate with Others

(6:16) If you feel you’re running out of things to say on social, why not collaborate with others? Collaborating with other influencers and brands in your niche can help you develop fresh and engaging content while gaining access to new audiences. 

Teaming up with others is an excellent way to stay top of mind without becoming stale or predictable.

#6: Diversify Your Content

(6:42) Chances are, if you’re becoming bored of creating and scheduling the same types of posts, then your followers are bored of reading them too. So keep challenging yourself to create new types of content and see how well you do. 

Keep your followers engaged by sharing pictures, videos, infographics, live videos, and more. This will keep them coming back for more, and you’ll be on your way to a successful social media presence. 

#7: Engage with Your Audience

(7:20) You should never simply “put things out there” on your social channels. You should be actively engaging with your followers and trying to learn more about them. 

Not only can you strike up interesting conversations and forge strong relationships with your followers, but you can also learn about their interests and what they’re looking for on social media.

So if you need a day off posting, go ahead and get involved in the online communities where your target audience hangs out.

#8: Keep Measuring and Adjusting

(9:17) There’s no point in setting goals and then not tracking how well you’re doing. You need to keep tabs on metrics such as follower counts, likes, shares, and comments to ensure that you’re making the most of your social media presence.  

If things are going well, great! Seeing positive results can give you that shot in the arm and motivation boost to keep pumping out content. If things aren’t going to plan, spend time adjusting your social media strategy to get back on the right track