A mailing list is an incredibly powerful marketing tool for your speaker business. It gives you an opportunity to engage with your audience as well as potential event planners, which often leads to more speaking gigs. The more people you can reach, the more speaking opportunities that are likely to come your way. That’s why you need to make sure you’re taking steps to grow your mailing list.
To help you accomplish this goal, below are three effective methods you can use to get more people to sign up for your mailing list.
- Utilize social media
Social media is a wonderful tool for growing your email list. Social media platforms give you so many creative ways to engage with your audience and get them to sign up for your content. Before you get too far, however, make sure you choose the platform that your target audience is most likely to be using.
Once you’ve determined which social media platforms to focus your energy on, be sure to put a link in your profile that will direct people right to your opt-in page. The page could include a brief introduction of who you are then have a sign-up for a free cheat sheet, template, or other giveaway.
There are a number of other ways to use social media to grow your list, as well, such as paid advertisements to promote your content, adding a call-to-action in your post, and hosting giveaways. The number one tip for social media, however, is to engage with your audience! People are more likely to sign up for your mailing list if they like your content and know that you post valuable information on a regular basis.
- Prepare for event outreach
When you’re finished speaking at an event, one of the first things many of your audience members will do is visit your website. If your message really resonated with people, they will want to learn more about you and hear more of what you have to say. This is why it’s important to make your mail opt-in easy to find on your website, either put it in the sidebar or footer on your homepage.
It’s also a good idea to mention your mailing list at the end of your speech. This way people know exactly where to go if they want to hear more from you.
- Promote website giveaways
People love free stuff and great deals! Promoting giveaways on your website and social media channels is a great way to get people to sign up for your mailing list. For example, if you sell a product or course, offering a 20 percent discount on one of your products after signing up for your email subscription is an excellent incentive. Another option would be a free e-book or template that your audience will find helpful. You can grow your email list quite a bit if you regularly promote giveaways that are of value.
Mailing lists offer a powerful opportunity to grow your business and engage with your audience, so make sure you’re not neglecting this important part of your speaker business. It won’t happen overnight, but if you’re consistent you’ll slowly build up a mailing list that will reach thousands of people.
If you’re looking for even more helpful ways to get noticed and grow your speaking business, then be sure to check out our Facebook group “Grow Your Speaking Business” for more useful tips.