In my opinion, guest blogging is one of the most underrated marketing tools for speakers. It’s definitely in my top five growth hacks for speaking businesses, and yet so many speakers ignore this vital resource.
I’ve already written a step-by-step guide to approaching guest blogging as a speaker, so you may want to bookmark that post for later. However, this article is going to inform you of the reasons you should be doing it in the first place.
So, what’s so great about guest blogging as a public speaker?
1. Guest Blogging Increases Your Visibility
If you think of your own speaker website as an island, you can’t wait for people to discover you and spread the word that your island is incredible. You need to venture out and spread the word!
Publishing content on another website, especially a popular one, is a great way to spread your message and brand far and wide. The best part, the more you associate yourself with other sites, the more sites there are that will want to associate with you. It creates a snowball effect!
To build online visibility as a speaker, there’s perhaps no better method.
2. Guest Blogging Helps Build Your Authority
If someone within your industry keeps seeing you popping up on their favorite websites, guess what they are going to think? They will recognize that you must have authority on the subject on which you are sharing insight. Otherwise, why would so many websites want to hear from you?
Thus, guest blogging is a surefire way to build online authority. It shows that people trust and respect you and that they enjoy your work enough to feature you on their own site. That has to make you feel pretty good, right?
3. You Receive Powerful Backlinks That Boost Your Speaker Website Performance
When it comes to search engine optimization (SEO), backlinks are still very important. Guess what guest blogging gives you? Backlinks! In fact, a backlink from a respected website can increase your search performance for the keywords and search phrases your site is targeting by a considerable margin. While some people believe that the Google algorithm has changed over the years so that backlinks don’t have as much influence as they once did, they are still a tried and trusted metric used by all search engines. It still holds true that the more high-quality backlinks you have, the higher up in the search positions your speaker website will be.
4. You Can Use Guest Blogging to Grow Your Email List
Another great aspect of posting your content on another site with plenty of that traffic is that those readers (if they like what you have to say) will come and pay a visit to your speaker website to learn more about you.
With your killer lead magnet well positioned on the homepage and at other strategic points on your website, you will likely notice a considerable bump in the number of email subscribers on your list.
5. It Will Increase Your Number of Bookings
Of course, the end goal of any marketing tactic or growth hack is to bring in more revenue! Guest blogging will help to increase sales by familiarizing your name and message with a broader audience. It will also help you to get more referrals, with other authors and speakers recommending your services.
Don’t forget about the impact that more traffic to your website has on your sales. With a perfectly laid-out planner page, your bump in traffic numbers should also lead to more bookings.
Try Harnessing the Power of Guest Blogging Today
There you have it! Five reasons why all speakers should be guest blogging. I would encourage every speaker to give this tried and trusted marketing tool a go, especially if you are struggling to secure speaking opportunities during the early days of your speaking business.
If you think you are ready to get started on your guest blogging journey, I have a special free (for a limited time only!) guest blogging course setup that will help you to get booked more as a public speaker. Click here to access my Book More Speaking Gigs as a Guest Blogger training while it’s still free!
Or, if you want to gain a few more pointers, why not join our free Facebook group – Grow Your Speaking Biz, which is full of hints and tips from speakers currently nailing the guest blogging game?
We look forward to seeing you in there!