You are taking your viewer on a journey. Believe it, or not the viewers of your speaker demo video want you to tell them what to do, including the meeting organizer who has the power to hire you.
So, it’s your job as a speaker to take their hand and take them on that journey, starting in your speaker demo video.
Above and Beyond the Speaker Demo Video
Here are the minute marks that cover highlights in this episode:
(2:09) I’ve been working with speakers and planners since 2002, and one thing I’ve noticed even years ago when I was getting VHS and DVD’s in the mail is that most speaker demo videos lacked an essential ingredient and that was telling the viewer what they wanted them to do.
Think about it for a minute. Let’s say you are excited to binge-watch a Netflix series, and you get into the first episode, and it’s so good that you quickly grab the remote and click on the next episode.
To your surprise, there is no more. You become sad, almost angry that you couldn’t continue the journey.
You quickly forget because another series on Amazon Prime has now captured your attention, and it has plenty of episodes. Now you’re happy and connected and have moved on.
Well, my friend, do you see where I’m going with this?
That series, the one that had only one episode, is similar to your speaker demo video.
(3:26) Don’t leave the viewer hanging, give them more of your story so they can be pulled into the “series” and feel a connection which all equals trust and in return equals bookings.
Ok, Wendi, so what do you suggest? I’ve worked on my speaker demo video; I have a call to action at the end that says “Learn More” or “Book Suzy Speaker Today.”
Nope, that doesn’t work and is “Old School” and B.O.R.I.N.G.
(4:05) I recommend adding a CTA in the middle of your speaker demo video just in case they don’t finish it for some reason. There needs to be one at the end as well.
Your Speaker Demo Video Needs to be Creative and Strategic
(4:23) Again, you want to take them on a journey with you, telling them your story but yet showing how your information can help their audience “feel something” or “move them forward in their business or life” you need to earn their respect and trust, you need to help them connect with you.
Take them on the journey so they can see for themselves that you are the perfect expert for their event.
Start with your speaker demo video, and this will reel them in and start the journey, the connection. Now add a good CTA in the middle and the end to continue that journey.
(5:20) Some examples of a good CTA could include taking them on a journey through another speaker video or two and after it could be a visit to your planner page or one-sheet.
I would also suggest a visit to your social platforms (only use the ones you’re active on), they will want to follow you and see how you react and how others interact with you.
Taking them on a journey in your speaker demo video is a process; it’s not only throwing one video out there, crossing your fingers that they will pick up the phone or send an email.
I would say 99.9% won’t hire after watching the first speaker demo video. They want to know more. Again, the journey.
Take them on that journey, my friend, let them connect with you, so they feel comfortable reaching out because when a planner becomes comfortable is when you get hired.
Your Speaker Demo Video
If you have any more questions about how to put your speaker demo video together, don’t hesitate to join our private Facebook group Breakthrough Public Speakers ask away.
Alternatively, if you want to learn how to receive thousands of leads a year, sign up for the Charli Jane Speakers Club waitlist to be notified of when we open our membership doors again.
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Again, don’t forget to learn more about The Charli Jane Speakers Club. If you are looking to get on more stages … this club will give you everything you need to accomplish this!
Resources & Links Mentioned
The Charli Jane Speakers Club – Learn more.
If you’re ready to get on more stages you’re in the right place! We provide members with 5,200 – 10,400 speaking opportunities a year! Yep, you heard that right! There is something for everyone. I also created a program called The Booked Solid Success Path. It goes hand-in-hand with the speaking opportunities. Plus, an amazing community and more!
Episode 146: Your Signature Talk
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I hope you enjoyed the training episode.
Every week I release a new training episode to help you launch and grow your speaking business.
Keep Inspiring! – Wendi xo
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Meet Wendi McNeill
As the Founder and Owner of Charli Jane Speaker Services®, Wendi has been “Opening Doors of Opportunity” for speakers since 2002.
Charli Jane Speakers provides speakers with support, exposure, tools, tips, speaking and media leads, coaching/learning programs, and much more to assist them in growing their speaking business. Learn more about Wendi
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