Archive | Marketing tips

3 Steps to Capture Offline Leads

3 Steps to Capture Offline Leads

As a professional speaker, you will be in front of live audiences repeatedly. Whether it’s a free talk at your local Rotary, or a paid keynote in front of thousands of people, you need ways to capture leads so that you can get people onto your email list, send them newsletters, product or event announcements, […]

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Emails that Attract Eyeballs

Emails that Attract Eyeballs

Email marketing has changed.  Some people barely open their emails at all, while others are “inbox zero”-happy and hit the delete button on any email that they deem unworthy. How to get your email read instead being sent straight to the trash before it even gets open? You are a professional speaker (or on your […]

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The Post Office Isn’t Dead

The Post Office Isn’t Dead

  The Post Office Isn’t Dead! Are you thinking about a direct mail campaign?  Tired of your unsolicited emails being ignored and phone calls that become unanswered messages? In the post-email-spam era, snail mail is making a comeback.  How exciting is it when you get real mail nowadays?  Setting aside the every-door-direct-mail junk that you […]

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Win Speaking Gigs with a Niche

Win Speaking Gigs with a Niche

Win Speaking Gigs with a Niche. Step into the shoes of a conference organizer.  The overall conference topic is autism.  You need a keynote presenter that will attract both parents and doctors, and you have a nice handsome speaking fee set aside so that you can afford to get an expert related to your topic.  […]

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