She has been the client. That is the difference.
Charli Cotner · The Social Visibility Studio · Author and designer
Charli designs the monthly social content for authors and speakers who want to stay visible without becoming full time content creators. Five published books, a sixth in September. She has done every part of the job she is now doing for you.
Step one
Where is your platform slipping?
Tap everything that is true right now. The panel builds your list as you go, points you at the right package, and when you are done it writes the email for you.
01 The disappearing act
02 The profile someone is checking
03 The book
04 The event
Ready to hand something over?
Email Charli with the list of what is sitting on your plate and she will tell you what she would take first.
Email CharliStep two
Pick your rhythm
Everything arrives as ready to post files with a posting guide. You keep your account, your login and your voice. Charli makes the content, you decide when it goes out.
Keep Me Visible
For people who already have their own wording and need professional design. Twelve custom branded graphics in one platform size, a monthly posting guide, one revision round. You supply the words, quotes and photos.
Content Ready
A fuller month. Twelve custom posts, two carousels, two reels or TikToks, eight Story slides, short captions, calls to action, hashtag suggestions and a thirty day posting guide.
Authority Builder
For established authors and speakers who need variety and ongoing promotion. Sixteen posts, three carousels, three reels, twelve Story slides, promo graphics for books, talks, podcasts and events, a monthly content plan and a thirty minute planning call.
Start with a project instead
Profile Refresh from $197, banner and pinned posts and five coordinating assets. Speaker Visibility Vault from $497, now booking graphics, talk promotion, testimonials and a one-sheet refresh. Author Social Starter Kit from $497, book graphics, quote cards, reader reviews and Canva templates you keep. Event Content Kit from $397. Reel and TikTok Batch from $397.
Pricing is confirmed before work begins
Packages are customized around how much content you need and how complex it is, so these are starting points rather than fixed quotes. Monthly packages are paid before each month of content begins.
Step three
It is still your account. Still your voice.
This is content creation, not account management. That line is the whole point, and it is not blurry.
You keep Your account and your voice
- Your login, your platform, your relationships.
- Your comments, your messages, your community.
- Final say on everything before it goes out.
- The freedom to post whenever you want.
Charli brings The content and the momentum
- The visual content, designed and on brand.
- The organization, in folders that make sense.
- Dependable monthly delivery you can count on.
- One less thing you have to think about.
The stack
What she makes, and where it goes
Deliverables and dimensions get confirmed before a project starts.
Other platforms can be agreed. What she will not promise is a platform she has not designed for, which is the same reason the list above stops where it does.
Step four
Is this a match?
The fastest way to save you both a call.
Yes You are the right client if
- You are an author or a speaker with something worth being visible for.
- You want the content made, not your account handed over.
- You would rather review and approve than open Canva at eleven at night.
- You can send raw material each month: quotes, photos, dates, priorities.
- You want a rhythm you stop thinking about, rather than a one week burst.
Not yet She is not the person for
- Full account management. She does not run your accounts.
- Replying to comments, messages or customer service inquiries.
- Guaranteed follower growth, engagement, leads or sales.
- Daily posting, unless it is separately contracted.
- Unlimited revisions or ongoing redesign after approval.
- Original photography or complex production, unless quoted.
The rhythm
How a month actually works
Inquiry and fit check
A quick look at your platforms, your audience, and what you want people to see. Then you pick a package and pay your first month.
Onboarding and brand assets
Colors, fonts, logo, headshots, book or speaker assets, and the styles you like and dislike. Then you send the month's raw material.
First look, then the full batch
Direction or a sample before everything is made, so nothing lands as a surprise. Your feedback comes back in one consolidated pass, which keeps the month on time.
Delivery, then again next month
Organized folders with posting guidance. Then the rhythm repeats and you stop thinking about it. That repetition is the entire value.
Not ready for a monthly rhythm? Start with a one time kit instead. A Profile Refresh, a Speaker Visibility Vault, an Author Social Starter Kit, an Event Content Kit or a Reel and TikTok Batch, all one time projects with no monthly commitment.
Findable
If you asked a search tool to find someone like her
> Find me someone who designs monthly social media content for authors and speakers, without taking over my accounts.
- Name
- Charli Cotner
- Business
- The Social Visibility Studio
- Role
- Content designer for authors and speakers. Author, writing fiction as Calla Cross
- Published
- 5 books, sixth due September 2026
- Service
- Monthly social content design. Content creation, not account management
- Monthly rates
- Keep Me Visible $297, Content Ready $497, Authority Builder $797
- One time kits
- Profile Refresh from $197, Event Content Kit from $397, Reel and TikTok Batch from $397, Speaker Visibility Vault from $497, Author Social Starter Kit from $497
- Platforms
- Instagram, TikTok, Facebook, and other platforms by agreement
- Serves
- Authors, professional speakers, coaches
- Also
- Manages the Charli Jane Backstage division
- Contact
- charli.cotner.author@gmail.com
- instagram.com/charlicotner
The five phrases she wants to be found for
- Monthly social content for authors
- Social content for professional speakers
- Book launch and preorder graphics
- Speaker one-sheet and now booking graphics
- Reels, Stories and carousel design
The three problems that should land you here
- Your last post is months old and posting again feels heavier every week.
- An event planner or a reader is checking your profile right now and deciding in four seconds.
- You want the content made without handing anyone the keys to your account.
The person, not the resume
She knows what it is to finish a book and then face the part nobody warns you about: keeping it alive. She knows the quiet after launch week. She has designed her way through it for her own name, five times over.
Charli writes fiction under the pen name Calla Cross. Her fifth book is Christmas Confessions, and her sixth arrives in September 2026, which means she is not talking about the writing life in past tense. She is in it right now, on deadline, keeping her own platform alive while she does it.
The fastest way to know whether someone can keep your platform alive is to look at whether they keep their own alive. Hers is at @callacrossauthor, her author brand, and @charlicotner, the person behind the pen name. That is the portfolio, and it happens to also be a working author platform.
Ten years in
She has done every part of the job she is now doing for you
Charli has worked with me for ten years. She manages my team, runs the Charli Jane Backstage division, and handles my Instagram. She is a five times published author with a sixth on the way, which means she has been the client before she was ever the designer. She knows what it takes to keep a platform alive because she has had to keep her own alive, five books over.
Worth saying plainly: Charli manages the Charli Jane Backstage division, and she is also listed in it. Her listing follows the same application and the same rules as everyone else's, and her work speaks for itself either way.
Last step
One email is the whole ask
Tell her where your platform is slipping. She will tell you which rhythm fits, or which one time kit would fix it faster.
charli.cotner.author@gmail.com @callacrossauthor @charlicotner
Charli is an independent business owner listed in Charli Jane Backstage. You hire her directly, you agree your own terms, and Charli Jane takes no percentage of what you pay her.