1. Content Clarity

   [ ] Clear introduction of the speaker.

   [ ] Concise coverage of main speaking points.

   [ ] Compelling call-to-action or closing statement.

2. Video Quality

   [ ] High-definition resolution.

   [ ] Stable footage (avoid shaky cam).

   [ ] Good lighting, ensuring the speaker is clearly visible.

3. Audio Quality

   [ ] Clear voice with no background noise.

   [ ] Consistent volume levels.

   [ ] No audio glitches or abrupt cuts.

4. Engaging Visuals

   [ ] Use of relevant b-roll footage or images.

   [ ] Clear, readable text overlays or graphics.

   [ ] Professional transitions between clips.

5. Branding Consistency

   [ ] Brand colors and logos visible.

   [ ] Consistent font and design elements.

6. Audience Engagement

   [ ] Clips showcasing audience interaction or reactions.

   [ ] Testimonials or endorsements, if available.

7. Editing

   [ ] Smooth transitions between clips.

   [ ] Appropriate pacing; not too fast or too slow.

   [ ] Removal of filler words or unnecessary content.

8. Duration

  [ ] Ideal length for your target audience (generally 2-5 minutes is recommended).

  [ ] Concise, without feeling rushed.

9. Call-to-Action

  [ ] Clear instructions for viewers (e.g., “Book now”, “Contact for inquiries”).

  [ ] Visible contact details or website link.

10. Feedback and Review

  [ ] Obtain feedback from trusted colleagues or mentors.

  [ ] Implement changes based on constructive feedback.

  [ ] Review the final version multiple times to ensure perfection.

This checklist ensures that your demo video is professionally made and effectively captures the essence of your message.