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Crafting Effective Calls to Action in Your Speeches - Grow Your Speaking Business

Crafting Effective Calls to Action in Your Speeches

Crafting Effective Calls to Action in Your Speeches

Hey friends! Do you want to make your speeches powerful and get your audience to do something amazing after listening to you? That’s what a ‘Call to Action’ (CTA) is all about. Let’s learn how to make your CTAs super effective!

Crafting Effective Calls to Action in Your Speeches

Here are the minute marks that cover highlights in this episode: 

What’s a Call to Action?

(2:01) A Call to Action is like telling your audience, “Hey, here’s what you can do next!” It’s a way to turn your words into action. When you finish talking, you don’t want people to just clap and leave. You want them to do something, think differently, or feel inspired to make a change.

Keep It Simple and Clear

(2:35) Your CTA should be easy to understand and do. If it’s too complicated, people might get confused. Tell them exactly what you want them to do in a simple way. Like, “Plant a tree this week” or “Smile at someone today.”

Make It Exciting: Show the Benefits

(3:16) Tell your audience why your CTA is awesome. If you ask them to read a book, tell them how it can make them smarter. If it’s about helping others, explain how it makes the world a better place. People love doing things that have cool benefits.

Use Strong, Action Words

(4:01) Your CTA should sound like a superhero’s command. Use words that are strong and full of action. Words like ‘discover’, ‘join’, ‘build’, ‘create’, or ‘explore’ can make your CTA sound really exciting.

Make It Personal

(4:37) Make your audience feel like you’re talking directly to them. Use words like ‘you’ and ‘your’. It makes your CTA feel more personal and can motivate them to take action.

Timing Is Key

(5:16) The best time to drop your CTA is at the end of your speech when everyone is super inspired and ready to listen. It’s like the grand finale of a fireworks show – it leaves a lasting impression.

Practice Makes Perfect

(5:48) Just like your speech, practice your CTA. Make sure it sounds natural and powerful. You can even try it on your friends or family and see how they react.

Use Stories and Examples

(6:22) People love stories and examples. If you can, share a story that shows your CTA in action. It can be something you did or a story about someone else. This makes your CTA more real and believable.

Keep It Real

(6:43) Be honest and genuine with your CTA. It shows that if you truly believe in what you’re saying, people are more likely to follow your lead.

Follow Up

(7:13) If you can, find a way to follow up with your audience, maybe through social media or a website. This helps you see if your CTA worked and keeps the conversation going.

Creating an effective Call to Action in your speeches can really make a difference. It turns your words into actions and can change things for the better. Use these tips to craft CTAs that are clear, exciting, and powerful. 

Remember, you can inspire and lead people to do great things. So, go out there and make your speeches action-packed!

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Recommended Resources & Links 

The Charli Jane Speakers Club – If you are seeking to expand your presence on various stages, you have arrived at the ideal destination! We proudly offer our members an impressive range of 5,200 – 10,400 speaking opportunities annually. Yes, you read that correctly! 

We cater to diverse interests and expertise, ensuring that there is something for everyone. Moreover, we have developed a comprehensive program known as The Booked Solid Success Path, meticulously designed to complement and enhance your speaking engagements. 

Episode 170 – 7 Quick Tips for Creating a Compelling Speaker Portfolio

Get Booked Speaking Gigs Course – This course is a proven and repeatable 4-step path. I teach you exactly how you can find speaking leads and convert them into speaking gigs

The Ultimate Speaker Business Building Bundle – Includes all my course kits like: Find speaking gigs, recurring 60k from one gig, meeting planner page, price your speaking, create your own one-sheet course, marketing templates, find your niche course, speaking lead organizer, and so much more.

Get a professional onesheet designed – I have been designing one sheets, also known as a speaker sheet or one-pager, for over 18 years for  speakers to use in their marketing mix. 

The Breakthrough Public Speakers CommunityMy team and I are inside this community helping you, encouraging you, and supporting you through your speaking journey… along with 10k+ speakers.

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I hope you enjoyed  this training episode!

I wanted to let you know that every training session is geared towards helping you launch and grow your speaking business.

Keep up the amazing work and keep inspiring others!

Wendi xo

Wendi McNeill

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Meet Wendi McNeill

As the Founder and Owner of Charli Jane Speaker Services®, Wendi has been “Opening Doors of Opportunity” for speakers since 2002.

Charli Jane Speakers provides speakers with support, exposure, tools, tips, speaking and media leads, coaching/learning programs, and much more to assist them in growing their speaking business. Learn more about Wendi

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