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Define your niche - Grow Your Speaking Business

Define your niche


Position yourself to become the speaker of choice. If someone is already doing it – do something else!

This is one of the hardest things speakers have to do – defining their niche, and in most cases, it can stop them dead in their tracks. Inexperienced speakers have a tendency to generalize themselves and that won’t lead to those successful paid speaking engagements. You must be creative and innovative; find your own niche and become the most well known speaker in that niche.

Defining your niche

  • Define your audience: Decide who you want to speak to mainly – who will be your target audience? Let’s say that you have decided to speak to women only, the next step would be to …
  • Develop your key topics: Now you want to build 1 to 3 direct topics in which you have extensive experience and knowledge on, topics that you know you can speak on with great passion and inspire your target audience. Let’s assume you have decided to speak on personal empowerment, the next step would be to …
  • Narrow your topics down and become the speaker of choice in your niche. You want to become an expert on this subject – you want to become the speaker of choice to the point where everyone in the industry, women’s organizations, women’s associations, and women owned businesses will know who you are; if they need a speaker for their audience, event or workshop they will know exactly who to call – you! But getting one booking is not enough, now you must …
  • Practice, expand and improve your topics continuously. Now that you found your niche and are an expert on your topic, you must continuously practice your speaking skills, update your material and presentations to keep up with the trends and changing issues of today’s society. You want to get your clients to recommend you to others and keep them coming back for more! Practice on your friends and family members – their feedback will be invaluable to you, because they will be brutally honest with you!

Developing your topics

You need to sit down with a pen and paper and make a list of what you really want to talk about, what you’re really passionate about, and what you are really experienced or knowledgeable about. Once you have made a list, start narrowing it down until you have come up with your niche! You don’t want to stretch yourself. Be as specific as possible. Below is just an example to help you understand how to build your topics around your expertise and your audience.

Sample target audience: Women
Sample topic: Women’s personal empowerment

  • Topic 1: From victim to personal empowerment: Deborah captures her audience with her presentation on how to go from victim to personal empowerment and independence. She shows her audience (you would fill in the rest of the description. Don’t make it too long, just enough to “catch the eye”)
  • Topic 2: Victim mentality – are you addicted?: Anderson shows her audience how to tell if they are in a victim mentality or situation. She uses brilliant visuals to show them if they are addicted to victim mentality and how to break it …
  • Topic 3: Relationships 101 – work through your differences: A happy, healthy, and successful relationship is a full time job for all of us and working through your differences is sometimes easier said then done …

Now, we have determined your target niche and have built your topics around it. Once you have positioned yourself as an expert speaker and everyone comes to you when they need your expertise, you can then start building another niche and topic subjects to fit or compliment previous topics.

The number of keynote topics you will have in your portfolio is entirely up to you, based on your knowledge and experience. Some speakers have only one topic while others may have 10.

Speakers of choice get bookings and higher paying engagements!

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