Best-selling Author, Speaker, Consultant, Adjunct Instructor
Al Lautenslager is an award winning marketing/PR consultant, direct mail promotion specialist, author, speaker, and entrepreneur. His businesses have helped hundreds succeed in their own businesses. He is the principal of a Market For Profits, a Chicago-based marketing consulting firm and also the president and owner of a small business, The Ink Well, a commercial printing, and mailing company in Wheaton, IL. Al recently appeared on radio, as a marketing expert to review Super Bowl commercials. He has also appeared on TV.
Al has started up businesses and closed them down. He has walked the walk of a guerrilla marketer. He is a multi-winner of business of the year awards from various organizations. His articles can be seen on over 20 online sites in addition to being a featured business coach for the online site of Entrepreneur Magazine, entrepreneur.com.
A member of USA Today’s small business panel, and a certified Guerrilla Marketing coach, Lautenslager is also a much-in-demand speaker on the subject of marketing. Recently, Fast Company Magazine announced that Lautenslager is a finalist for its annual Fast 50, “ordinary people doing extraordinary things” as “leaders, innovators and technology pioneers”.
Al speaks to audiences wanting to learn more about building their businesses through low or no cost marketing tactics. Many in his audiences leave with strategies and tactics they can use the same day as they hear them.
His leadership has extended to his involvement into the community, is on the board of directors of five non-profit organizations, including two chambers of commerce. Al’s latest book, Guerrilla Marketing in 30 Days is co-authored with Jay Conrad Levinson, the father of Guerrilla Marketing.
Al Lautenslager public speaking keynotes takes audiences to a whole new level of thinking with his insight on finding opportunity, business networking and guerilla marketing.
Opportunity is Everywhere, You Just Have to Know Where to Look:
After breaking out of a 17 year corporate career, Al decided to start seeking more opportunity. He fulfilled his entrepreneurial urges and became successful. He found that he not only was an idea generator, a good communicator and possessed an ability to sell ideas; he found that he was creating, pursuing, and developing opportunity after opportunity, whether it was a business idea or a marketing idea to further a business along. He’s lived this, researched it, and seen those without it and now wants to share it.
Networking for Profits
Networking is the Primary need of small business startups, independent professional and ongoing concerns: (for short term survival and long term sustainability.) It is attributed as the number one reason most companies are successful. Networking in the most efficient way will skyrocket your sales, prospecting efforts and profits. Al will share with you, easy-to-use tips and techniques on how to improve your networking skills instantly. This is our most requested series.
PR for Profits:
Companies and organizations just like yours are reaching higher levels of success everyday – and they’re doing it with just a little bit of PR. The power of the press is incredible. It is incredible if approached the right way. Al Lautenslager will tell you what methods work best, things the press likes and things they don’t; how to build relationships with editors and much more. Those that have attended Al’s presentations on PR have put ideas in action the same day they hear him. Al’s style and presentation cuts through all the clutter and offers a very common sense approach to the whole subject of using the media to promote your business and organization.
Entrepreneurism for Profits:
Hear it from someone who has been through the trials and tribulations. Hear it from someone who lives the entrepreneurial dream each and everyday. Al has started up numerous businesses. Hear the stories, the insight, and the lessons learned along the way. If you’ve ever had an itch to start your own business, you must hear this spirited, high energy presentation on entrepreneurism. Whether you are an idea person looking to get to the next step or a larger organization wanting to breed entrepreneurial spirit, Entrepreneurism for Profits is for you. Al’s passion becomes contagious and he is a vast resource for information related to this subject.
The Balancing Act – The Role Of The Selling Owner:
You’ve got a business, now what? Something must get sold. Who sells it? To whom? What do you sell? Who is ultimately responsible? The salesperson, the sales manager, the business owner? What is the role of the business owner? This year, you are going to lose 25% of your business*. What are you going to do about it? *Average attrition rate in some industries. At no other time in the past decade have business owners faced such a flurry of sales issues flying at them all at once. Do I have the right sales approach? Do I have the right people selling for me? Do I have enough sales activity? Do I as the owner need to be calling on customers and prospects? When will things turn around for our industry? Many entrepreneurs and business owners accustomed to good times may not have the experience or memories to fall back on during the down cycles. Knowing the role of the owner in all of these situations is paramount to the success of a business. Al Lautenslager lays out the owner’s role in selling, how marketing fits in and how a business can grow with the right sales and marketing attitude, skills, environment and organization, in his live, energetic presentations.
10 Things To Do To Get A Customer Now And Other Insider Secrets. Al provides the insiders secrets you need to know to build up a solid customer base for your businesses and how you can leverage those opportunities for quick business.