Professional Speaker Author Facilitator Trainer Consultant
Dr Camille Schuster (Ph.D., The Ohio State University) is President of Global Collaborations, Inc., a Full Professor of Marketing at California State University San Marcos, and has been a faculty member at Xavier University, Virginia Tech, Arizona State University, and Thunderbird. Dr Schuster has worked with leading executives in ECR (Efficient Consumer Response) activities, international sales and negotiations, GCI (Global Commerce Initiative) development, and international business practice activities since 1984 and presented keynote presentations, breakout sessions, speeches, and workshops on 4 continents in more than 30 countries.
Dr Schuster is a member of the District Export Council, Chair of the Global Marketing Special Interest Group of the American Marketing Association, a member of the Global Scorecard Committee sponsored by GCI, and has served on the boards of various international organizations in Cincinnati.
Her speaking, training, facilitating, and consulting activities are grounded in reality, based upon experience gained primarily through data gathering and collaborative project development with global business executives in small, mid-size, and large, multinational companies, as well as industry associations. Dr. Schuster has worked with top executives as well as middle management; services, retail, and manufacturing companies; faculty; and been on panels with leading business executives.
Consumer centric topics
- Do You Know Who Your Most Valuable Consumers Are and What They Want? Company representatives discover why identifying valuable consumers is profitable and the value of a data warehouse. In addition, representatives practice the process of developing consumer insight regarding the wants and needs of these most valuable consumers.
- How Do You Take Your Business to Your Consumers? We rethink traditional approaches to promotion and create a consumer-centric perspective. That perspective involves beginning outside the company with your valuable consumers and creating effective new ways to deliver messages to your valuable consumers.
- Consumers Aren’t Always Right, But They Should Always Receive Your Undivided Attention. Consumers are not all equal in their impact on your business. Satisfying all consumers can be very costly. Participants learn guidelines for listening to consumers, evaluating their ideas, and making profitable business choices for your most valuable consumers.
- Competition is Second Nature – What is Collaboration? Everyone has learned how to compete successfully, but how do you compete and cooperate with the same company? Participants learn precisely what information to share, what information to keep proprietary, and how to conduct collaborative meetings.
- People Around the World are all Alike – NOT! Participants realize that even though people around the world may have eaten at McDonald’s or speak English, they don’t always do business the same way. Difference in expectations leads to frustration, confusion, and lost business opportunities. Participants learn how to anticipate and prepare for differences.
- Differences are Not Good or Bad – Just Different This topic emphasizes specific business activities – what’s the same, what’s different, and what you have to do to make things work. Where do the differences in expectations come from, how to anticipate them, and how to adapt to achieve your goals.
- How do I do business in (name the country)?Individuals or teams who will be doing business in another country or with team members from another country, learn how to prepare for and conduct business successfully. The goal is not to have participants “go native” but to have them learn what and how to adapt for success.
- What aspects of global business affect my job? How do cultural differences impact what I do on a day-to-day basis? How do they impact my success? What do the differences mean if I am doing telemarketing work, selling to foreign-owned companies in my home country, selling to foreign-owned companies in other countries, or partnering with a foreign-owned company?
- How do I Adapt My Negotiating Style to be Successful in Other Cultures? Individuals have the opportunity to practice a general set of skills for successful negotiation as well as specific skills and techniques for success in different regions of the world or specific countries.
“Schuster and Dufek present a compelling picture of today’s consumer-driven marketplace and how successful companies are thriving by adopting collaborative business practices and new business processes focused on delivering superior consumer value.” – Ralph W. Drayer, Retired Chief Logistics Officer – The Procter & Gamble Company
“The Consumer or Else” offers a comprehensive and contemporary view of why a consumer-centric business paradigm is a must for businesses to have in order to survive and grow in the 21st century… chock full of facts about demographics, globalization, technology, and internal business processes.” – Jagdish N. Sheth, Ph.D at Emory University’s Goizueta Business School