I help businesses align their brand, culture, and strategy so they can grow beyond their wildest dreams.
Kenneth C. Bator, born and raised in the Chicago area, founded Bator Training & Consulting, Inc. in 2001 in Naperville, IL.
Bator has over 20 years of experience in helping organizations reach new levels of effectiveness. Over his career as a management, branding, culture building, and strategy expert, he has served as an executive of three different financial institutions throughout the country and has assisted many small to medium-sized businesses achieve goals they had never met before.
As a consultant, Ken Bator has facilitated several training and strategic planning sessions and has led a plethora of projects for many organizations for well over a decade. He has also spoken to various groups on topics related to branding, culture building, and strategy. Bator has earned a BS in Finance and an MBA in Entrepreneurship from DePaul University as well as a Certificate in Integrated Marketing from the University of Chicago.
His articles have appeared in many trade publications including Lifestyle Entrepreneur Magazine, The Credit Union Journal, CU Business Magazine and ABA Bank Marketing. Bator is the author of The Pocket Guide to Strategic Planning: The 90-Day Quick Fix for the Business Owner or Manager, The Strategic Planning Workbook and Guide for Financial Institutions and, most recently, The Formula for Business Success = B + C + S.
Branding the Experience – Great organizations don’t just brand their marketing materials. They Brand the Experience for their customers, members, and clients as well as their employees. Doing so properly takes diligence and the understanding that a brand is more than just “the tip of the iceberg.”
The Employees – First Approach – According to a recent Dale Carnegie study 75% are disengaged from their employers. Odds are your organization is one of those employers unless management is actively mentoring staff every single day. A tough task especially today given time challenges and economic conditions forcing very narrow and stressed organizational charts. It is possible, however, and it starts with an “employees-first” mentality.
Navigating through Generational Generalities – Discovering positive ways to connect with employees, clients, members, or customers regardless of the differences among Millennials, Generation X, and Baby Boomers.
Strategic Planning and Implementation – The key to an effective strategic plan is not simply what we put on paper but knowing what we are actually going to get done. It’s better to create a simple plan on a few pages that is executed at a high level than to write a grand strategy that collects dust in a binder. Understanding the proper focus needed from the beginning is critical for proper implementation and success.
Shared Accountability through Service Standards – Consistency is the core tenet of every brand. The creation and adherence to service standards is critical to establishing that consistency and to Branding the Experience for your customers, clients, or members. Our program, Shared Accountability through Service Standards, lays the foundation for a service environment that exceeds expectations by involving the entire team in the process from step one.
Ken Bator facilitated “Branding the Experience” at the NJ Credit Union League’s 76th Annual Meeting & Convention. I found Ken easy to work with, very energetic and based on the reaction of his session participants, I will definitely work with him again! Thanks Ken.” – Barbara Agin, VP Member Experience & Education, NJ Credit Union League