Michael Solomon

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Consumer behavior author, keynote speaker, professor and consultant.

Do you know what your brand MEANS to consumers?

Michael Solomon helps marketers understand what their brand MEANS so they can reach their consumers.

Bio

Michael Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world.

Much in demand as a keynote speaker, Michael Solomon often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Harper’s Bazaar magazine presents Michael Solomon, watch presentation here

Keynotes

Earthshaking Trends: What You Need To Know NOW About Keeping your Top Consumers

For years, marketers put customers into tidy little boxes, such as age, income or gender groups. Consumers don’t like boxes! Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior before the earth shifts on its axis again.

The top earthshaking trends that will dramatically change how you think about your customers:

  • How consumers plug into a “hive mind” that tells them what to buy
  • Why “offline” versus “online” marketing strategies are useless
  • How our bodies are product delivery platforms
  • Why yesterday’s customer is today’s subcontractor
  • How we play at work and work at play
  • Why your customers want to rent what you sell rather than own it

The Young and the Restless: Capture the Hearts, Minds and Wallets of Millennials

U.S. Millennials spend $600 billion per year, but their choices change faster than Lady Gaga changes her outfits. How can you adapt to connect with these “always on” but always changing shoppers? We’ll dive in to key ways that Millennials think about products and stores, and we’ll identify emerging tech solutions that sync with young consumers’ lifestyles. Discover best practices to develop brand loyalty with a notoriously fickle group. After this session you will understand:

  • How Millennials think
  • Why brands matter to them – and don’t
  • What you can learn from “World of Warcraft” and other online videogames
  • Why “haul videos” and other consumer-generated content will transform the way you think about customer insights
  • How cutting edge technologies like virtual reality will revolutionize the shopping experience

A Moving Target

When we try to figure out consumers, there’s only one thing we can count on: We can’t count on anything. Consumer behavior is a moving target, but understanding how “deep meanings” influence customers worldwide will improve your aim. In this session you will learn how to connect with the most diverse consumer base ever – Millennials, Third Genders, Omniculturals, Creatives, Mass Class and others worldwide.

You will understand that:

  • Advertising is a mirror that reflects a culture’s hidden tensions and desires
  • Marketers succeed only when they seize the moment and sync their brands with the path of popular culture
  • A “global consumer culture” sways your customers no matter where in the world you sell
  • The forces of fashion rule all products (not just haute couture)
  • Colors, shapes and symbols send very different signals around the globe
  • “Fortress brands” succeed because they help us to perform primal rituals
  • Brands play a starring role in a culture’s myths that surface in movie and TV plots, holidays and even fairy tales.

Fee Structure

Washington, D.C. to New York City:  $10,000 gross

Rest of eastern U.S.:  $12,500 gross

Western U.S.:  $15,000 gross

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Testimonials

“I highly recommend Mike Solomon if you want your audience to be truly engaged as they learn about fresh, trend‐setting consumer insights.” – Libby S. Johnson, Market Engagement Manager, Microsoft Advertising

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