Neal Schaffer


International Social Media Keynote Speaker

Neal Schaffer educates businesses on best practices so they can maximize their social media ROI


Neal Schaffer is a recognized innovative leader in the world of business social media. In addition to being named one of marketing’s ten biggest thought leaders by, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer two years in a row as well as a Forbes Top 5 Social Sales Influencer. A global social media keynote speaker, Neal is the author of three social media books, including the definitive book on social media strategy Maximize Your Social, which is used as a textbook at many universities. As a consultant, Neal has helped create and optimize social media strategy for for dozens of companies from Fortune 50 enterprise to a Grammy Award-winning Musician to startups. Neal also teaches social media marketing at Rutgers University and the Irish Management Institute.

Neal has a unique ability to demystify and inspire businesses and professionals to understand and truly embrace the potential that social media has for many business objectives including sales, business development, marketing, customer service, and human relations for B2B, B2C, non-profit organizations, as well as government institutions. Neal’s proven expertise and speaking experience on a variety of social media topics has brought him international praise and is frequently invited outside of his Southern Californian home to speak around the world. Neal has spoken on 4 continents, including Africa (South Africa), Europe (Denmark, Finland, Ireland, United Kingdom, Germany, Austria, Romania), Asia (Japan, Malaysia), and North America (Canada, United States). He has presented at national conferences on marketing and social media including Social Media Marketing World, Marketing Profs B2B, Social Media Strategies Summit, Corporate Social Media Summit, iStrategy, Content Marketing Conference, and the Gravity Summit on Social Media.




“The Evolution from Social Media to Social Business” – Defining social business and future trends evident in the current business practice of social media – and what your organization needs to future proof your business and take advantage of the opportunities. This presentation will ensure that your organization is up-to-date in social media best practices and understand the trends that will shape its future. The presentation includes a look at the emergence of newer, visual social networks such as Snapchat, Instagram, Pinterest in the social media landscape, the growing need to be more visual in social media marketing in general, how smart companies are leveraging advocacy both inside and outside the company to strengthen their social business, and what companies need to do to succeed in social media in 2016 and beyond.

“Maximizing Social Media for Professionals & Businesses” – A popular topic for professional associations where members include small business owners as well as those from a wide variety of disciplines but with the same objective: To learn why social media is so important to their businesses as well as careers. This presentation focuses on why social media marketing is important to their business, provides a summary of what businesses need to know concerning all of the major social networks, and leaves the audience with a roadmap of where they need to go next to find ROI in their social media efforts.

“I’ll Show You Social Media ROI if You Show Me Your Social Media Strategy” – Neal takes his experience in social media strategy consulting and provides businesses with the information they need to start creating and implementing their own social media strategy. By the end of this presentation, attendees will no longer question the ROI in social media and instead focus on their social media strategy, tactics, and measurement.

“How to Make Employee Advocacy Work for Your Company” – Businesses large and small are realizing that there is a powerful force awaiting to be unleashed in social media: The voice of their own employees. While creating an employee advocacy program usually begins as a marketing initiative, it transcends corporate boundaries and often ends up being a cultural changing exercise. That’s why it’s important to start with this end in mind and learn how to bring together marketing, sales, and other internal departments in order to create, manage, and optimize an employee advocacy program. Neal will provide you the roadmap for you to execute upon.

“How Social Selling is Changing Sales” – Neal’s background in B2B sales gives him a distinct advantage on explaining how adopting social selling best practices can help complement the efforts of your sales team to generate leads, deepen customer relationships, and close business. This presentation also looks at the overlap with Employee Advocacy efforts that is reshaping the relationship between Sales and Marketing.



“Just back from San Francisco where we held our Annual Conference focusing on Social Media within your business and USA Recovery. Our keynote Speaker was Neal Schaffer who specializes in Social Media Strategy for Business. Neal was brilliant, concise and his knowledge of Twitter, Linked-in and Facebook was outstanding. Not only did our delegates benefit from his knowledge, but Neal made it easy to take this information and integrate into their future of client communication using Social Media. Would highly recommend Neal should you want a specialist in Social Media for Business.” – Roz Kaye, Manager Member Services at Association of Financial Advisers (AFA)

“Neal is my go to guy for Social Media. I asked Neal to serve as our Keynote Speaker for a Diversity Conference at Blue Cross & Blue Shield of FL. The evaluations from the attendees were excellent. Neal’s knowledge of LinkedIn and other networking venues through Social Media were professionally positioned, and therefore our employees walked away with new innovative strategies to leverage social media for our company.” – Cal Jackson, Diversity & Inclusion Leader at Tech Data

“I was able to attend a Neal Schaffer LinkedIn key note address last month and I absolutely appreciated his insight, delivery and the value that I took a way. I was so impressed with Neal that I’m working to get him hired to speak at an association I’m affiliated with here in Southern California. I highly recommend Neal Schaffer!” – Jim Panatleo, Director of Business Development at Urban Produce

“Neal provided a great keynote address at the 2012 Annual Conference for the California Placement Association on 2/29/12. As the Chair of the Conference Committee, I reached out to Neal based on his national reputation, currency of blog material, and activity in the social media arena and was very pleased that he agreed to join our group. His keynote was on target, informative, and engaging. He is very honest and personable too. I’d recommend Neal to any group seeking expertise on Social Media! Thanks again Neal.” – Eric Hilden, Career Placement Officer, Saddlebock College

“Neal’s depth and breadth of knowledge around LinkedIn is exceptional — he is a gracious and informative speaker. The cool thing with Neal is that though his primary niche is LinkedIn, he has tremendous expertise in all of social media marketing and the context in which LinkedIn fits for every type of industry. I was very impressed with Neal’s presentation for my group of social media professionals and would hire him again in a heartbeat. If you’re looking to maximize your measurable, profitable results on LinkedIn, Neal is an excellent choice from whom to learn via his speaking, training and consulting services!” – Mari Smith, Internationally Renowned Facebook Expert

“Instead of simply evangelizing about social media, Neal provided examples of how networks can be utilized,” was just one comment from an IABC-OC guest at the luncheon titled Your Vote: The Social Media Insight You Requested. When your audience gives you that kind of feedback, you know you chose the right speaker. Neal Schaffer was both informative and engaging. He gave attendees practical advice on how to approach social media within an organization and specific recommendations. Moreover, Neal’s breadth of knowledge allowed us to choose three specific areas of social media for Neal to focus on. Neal’s presentation was time well spent and as one person put it, he was “…both knowledgeable and willing to share. He stayed to make sure all questions were answered.” – Claudia Miller, Owner at ADirections

“Neal spoke at our National conference and was terrific. He is as knowledgeable about social networking as anyone globally.” – Craig E. Hill, Senior Vice President NAI Puget Sound Properties

“The intent of these comments is to offer a very strong endorsement of Neal Schaffer and his capacity to WOW your audience! Neal recently keynoted our e-Marketing & Technology Summit and got rave reviews from all of the attendees. From the start Neal was easy to work with and very audience centered. He worked hard pre-event to tailor his remarks to give our specific audience great insight on how to maximize their use of social media. Besides great content, Neal is also extraordinarily flexible. He joined us for a pre-event the night before summit and also stayed for our entire event to engage with a high volume of audience members one-on-one to answer their specific questions.

We are very excited to have Neal back and can’t wait to read his new, soon to be released books! You’re welcome in Hartford anytime Neal!” – Bill Kenney, Founder, Convener and Connector

“During a recent Diversity & Inclusion Conference sponsored by the University of Phoenix, Neal and I sat on a panel discussing social media and diversity. Neal was the host and I found him to be most knowledgeable regarding the world of social media. His comments helped to demystify the many tactical elements of this environment. I also noticed his keen awareness and focus toward a strategic approach to social media. His comments and suggestions provided the audience with immediate takeaways for implementation. Neal is a compelling and natural speaker, with a friendly manner. I greatly enjoyed working with him and look forward to the opportunity of working together in the near future.” – Lawrence Kirsch, Senior Management and Marketing Consultant

“About two years ago we launched our company based on a business model recommended by Neal in a consulting engagement. The results have been fantastic. Based on Neal’s recommended social media strategies we have grown from zero members to the point where thousands of the key decision-makers in our industry are members and visit our website each day. Our revenues have exceeded many times our original goals. I can’t say enough about how much Neal’s work helped us getting to where we are today.” – Rusty Braziel, President RBN Energy

“I had the good fortune to contract Neil to speak in New York City to the CEO Trust. His knowledge of social media and how to leverage it for business and personal career purposes caused his speech to be considered “the most entertaining and informative CEO Trust event in memory.” In fact, we have booked him to return to NYC for an encore performance. Personally speaking, in the casual conversations Neil and I had after the first event I gained a handful of terrific ideas, including the name for my new URL ( It pays to listen to Neal Schaffer!!” – Cliff Clive, Founder & CEO at MediNatura Incorporated

“Our company was launching a new product line and we needed help to navigate the constantly changing Social Media landscape. I saw Neal speak at UCLA at a Social Media conference and engaged him shortly after to write a marketing plan for our company. Not only did Neal greatly outperform my all my expectations, he did it on-time, offered help and explanations well beyond the defined contract, and I believe our investment in Neal will pay off exponentially as we continue to implement his plan. His knowledge of Social Media is incredible, and his communication skills in helping our “novice” team understand how to execute the plan were excellent. There were so many little “tricks of the trade” that he shared and his ability to simplify the plan into understandable terms was wonderful. Our team couldn’t wait for the next meeting with Neal because his knowledge is simply mind-blowing and he’s such a great guy to learn from. I highly recommend Neal. He is a true professional, a true expert, and a genuinely nice person. We enjoyed working with him immensely and are very happy with the finished product” – Joe Rogers, CEO at LOVE Reusable Bags

“Neal Schaffer is the real deal” Jay Baer, best-selling author of Youtility and The NOW Revolution

“Neal has been a social media leader for years” – Leo Widrich, CMO/Co-founder at Buffer

“Neal Schaffer is one of the few true expert strategists in this vast new social media reality we live in.” – Pepe Aguilar, Eight-time Grammy-winning artist

“Neal is one of the smartest social media marketers on the planet.” – Jason Miller, Senior Social Media Strategist, Marketo

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