Figuring Out What to Charge as a Newbie Speaker

Why Pricing Matters to Speakers

Before we get into the nitty-gritty of pricing, let’s talk about why it’s so darn important. Your speaking fee isn’t just a number – it’s a reflection of your value, your expertise, and the impact you can make on an audience.

Here’s why pricing matters:

Setting the Right Expectations: Your fee sets the tone for how event organizers and attendees perceive you and your message.

Attracting Your Ideal Clients: The right pricing attracts clients who appreciate your worth and are willing to invest in your services.

Establishing Your Value: Your fee is a clear statement of your value as a speaker and the transformative experience you provide.

Common Pricing Pitfalls for Newbie Speakers

Now, let’s talk about some of the most common pricing pitfalls that newbie speakers face. Many newbies fall into the trap of undervaluing their worth, charging too little because they don’t yet recognize the value they bring to the table.

On the flip side, some newbies overprice themselves right out of the gate, scaring away potential clients and opportunities. And let’s not forget the temptation to compare yourself to seasoned pros with years of experience and a proven track record that justifies their high fees.

But here’s the thing: pricing is not a one-size-fits-all strategy. What works for one speaker may not work for another, and that’s okay! The key is to find the pricing sweet spot that aligns with your unique value, your target audience, and your business goals.

Factors to Consider When Setting Your Fees

So, how do you figure out what to charge? Here are some key factors to consider:

Your experience level as a speaker
Your niche and target audience expectations
The event type and duration
Your preparation time and effort
Travel and accommodation costs

Your experience level as a speaker is a significant factor in determining your fees. As a newbie, you may need to start at a lower price point and gradually increase your rates as you gain more experience and build your reputation.

Your niche and target audience also influence your pricing strategy. Different industries and audiences may have different expectations and budgets for speakers, so it’s essential to research and understand what’s typical in your field.

The type and duration of the event will also impact your pricing. A keynote speech at a major conference will likely command a higher fee than a short workshop for a local business group. And don’t forget to factor in your preparation time and effort, as well as any travel and accommodation costs that may be involved.

Strategies for Determining Your Pricing Sweet Spot

Research and Assess

Research market rates to get a ballpark idea of what’s reasonable for speakers in your niche and experience level. Conduct a personal value assessment to honestly evaluate the value you provide and the results you help clients achieve. This will give you confidence and conviction in the prices you set for yourself.

Offer Packages and Be Flexible

Consider using a tiered pricing structure based on the level of service or customization you provide. Offer package deals by bundling your speaking services with other offerings, such as coaching or consulting, to provide more value and justify a higher fee. Be open to negotiation and find win-win solutions for you and the client.

Bonus Tip: Leverage the Power of Perceived Value

Want to know a secret? Your perceived value as a speaker can be just as important as your actual value. It’s a crucial factor in determining your pricing sweet spot.

Think about it this way: if you’re a newbie speaker with incredible expertise and a unique perspective, but no one knows about you, it can be challenging to command high fees.

But suppose you’re a speaker with a strong personal brand, a compelling bio, and a track record of delivering value to your audiences. In that case, you can often charge more, even if you’re relatively new to the speaking circuit.

So, how do you boost your perceived value?

Boosting Perceived Value to Increase Your Speaking Fees

Boosting your perceived value takes work, but once it’s done, you reap the rewards with higher speaking fees, even as a newbie to the circuit!

Start by crafting a compelling speaker bio that showcases your expertise, achievements, and the unique value you bring to your audiences. Highlight your professional background, your speaking experience (even if it’s limited), and any awards or recognition you’ve received.

Next, use testimonials and social proof from past clients and events to demonstrate your impact. If you’ve received positive feedback from event organizers or audience members, feature those quotes on your website and marketing materials. They’re a powerful way to build trust and credibility with potential clients.

Finally, invest in professional marketing materials showcasing your brand and expertise. A well-designed speaker one-sheet, website, or promotional video can go a long way in establishing your credibility and justifying your fees.

The Importance of Confidently Communicating Your Fees

Okay, you’ve done the research, found your pricing sweet spot, and got a stellar bio and marketing materials to boost perceived value. Now, it’s time to communicate your fees with confidence.

Remember, you’re not just selling your time on stage – you’re selling the transformation you provide to your audience. Practice your pricing conversation so you can communicate with clarity and conviction.

And please don’t be afraid to walk away if a client isn’t willing to meet your pricing requirements – not every opportunity will be the right fit, and that’s okay.

But don’t use it as a negotiating tactic. If you feel a particular speaking gig is a great fit, but there’s a gap in pricing, work on finding a solution. Remember, you never know what a booking could lead to further down the line.

Figuring Out What to Charge as a Newbie Speaker isn’t as Hard as You Think

Phew, that was a lot of pricing talk! But you’ve got this. Remember, your pricing reflects your value and the impact you make. By considering the factors we’ve discussed and using the strategies we’ve shared you’ll be well on your way to speaking success.

But don’t go it alone! Join the Charli Jane Speakers online community in our private Facebook group, Breakthrough Public Speakers. Once you’re in, you can access additional support, resources, and guidance as you navigate the speaking world.

If you’re ready to improve your speaking skills further, be sure to check out our helpful resources, which include templates and video courses. We’ve got everything you need to rock the stage and make a massive impact.