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How to Attract Event Planners and Land Speaking Opportunities - Grow Your Speaking Business

How to Attract Event Planners and Land Speaking Opportunities

Speaking events

Securing speaking engagements that align with your passion and expertise involves strategy and savvy navigation of the speaking industry. By clarifying your niche, building an authoritative online presence, leveraging your network, crafting a compelling pitch, and persistently seeking opportunities, you can attract event planners and land more of your dream speaking gigs.

How to Attract Event Planners and Land Speaking Opportunities

Here are the minute marks that cover highlights in this episode: 

Securing speaking engagements that align with your passion and expertise involves strategy and savvy navigation of the speaking industry. By clarifying your niche, building an authoritative online presence, leveraging your network, crafting a compelling pitch, and persistently seeking opportunities, you can attract event planners and land more of your dream speaking gigs. 

Define Your Niche For Maximum Impact

Reflect On Your Passions and Skills

(2:22) Take time to identify the intersection of your genuine passions, expertise, and the audience that would most benefit. Whether you’re a tech innovator, motivational leader, or sustainable business guru, ensure your niche aligns with your strengths.

Tailor Your Content  

(3:15) With your audience and specialty clarified, tailor your speaking content and style to meet their needs and interests. Focused, relevant presentations establish your authority and ability to solve your audience’s actual challenges.

Stand Out By Going Deep 

(3:41) A tightly defined niche helps you stand out from generic, surface-level speakers. Event planners look for deep expertise versus broad generalizations. Become known as the go-to speaker for your specialty.

Build an Authoritative Online Presence  

Your Website Sets the Tone

(4:18) Your website is your digital handshake and should reflect your speaking style while remaining current, appealing, and professional. First impressions matter, so ensure your site looks as good as your content sounds.

Leverage Social Platforms

(5:12) Actively engage on sites like LinkedIn to connect with event organizers, fellow speakers, and past audience members. Share content, comment on relevant posts, and promote your speaking activities to boost your visibility within your industry. 

Consistency and Value Are Key

(6:10) Regularly provide value on social media by sharing insider perspectives on your niche. Position yourself as an active leader in your field to attract speaking opportunities.

Strategically Leverage Your Network  

Connect at Events  

(8:11) Attending relevant events offers networking opportunities. Engage fully, make connections, exchange contact info, and follow up to build relationships with organizers, fellow speakers, and engaged attendees. 

Collaborate and Cross-Promote

(9:00)  Fellow speakers can relate insights, co-create presentations, and refer one another for appropriate gigs. Make genuine connections focused on mutual support.

Leave a Memorable Impression 

(9:18) Being helpful, interested, and engaged at events shows you offer distinct value. Follow up with new connections to turn conversations into ongoing relationships and potential speaking opportunities.  

Craft a Compelling Pitch

Understand the Event’s Goals

(9:53) Research the event theme, organizers, and target audience. Outline how your talk specifically aligns with their goals and audience needs to solve real challenges.  

Succinctly Showcase Your Value 

(10:36) Concisely explain your unique approach, passion, and ability to deliver significant audience value. Keep it brief but compelling by aligning with event goals and showcasing your distinctive assets as a speaker.

Summarize the Benefits  

(10:57) Close your pitch by crystallizing the concrete takeaways, energized engagement, and long-term benefits your presentation will deliver compared to alternatives. Help them visualize the impact you promise.

The path to regular speaking gigs involves self-discovery, strategic positioning, persistence, and constantly providing value to your networks. But the ability to inspire audiences and make a difference makes the journey worthwhile. Clarify your niche, craft your digital presence, leverage connections, and keep pitching with clarity and passion. Your dream opportunity awaits!

(12:17) Call to Action: Attend a local networking night this month. Come prepared with business cards, a 30-second elevator pitch that explains your specialty and value, and an authentic interest in making supportive connections. Identify at least 3 relevant follow-ups for later outreach.

Whether you’re refining your niche, amplifying your online influence, or pitching a can’t-miss talk, we want to hear your latest insights. Join our 8.5k speaker members community and be part of a network as passionate about perfecting their speaking craft as you are. 

Connect now to share ideas on standing out in the industry, building your authority, and landing life-changing gigs.

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Recommended Resources & Links 

The Charli Jane Speakers Club – If you are seeking to expand your presence on various stages, you have arrived at the ideal destination! We proudly offer our members an impressive range of 5,200 – 10,400 speaking opportunities annually. Yes, you read that correctly! 

We cater to diverse interests and expertise, ensuring that there is something for everyone. Moreover, we have developed a comprehensive program known as The Booked Solid Success Path, meticulously designed to complement and enhance your speaking engagements. 

Episode 157 What Should I Be Sending to an Event Planner as a Speaker?

Get Booked Speaking Gigs Course – This course is a proven and repeatable 4-step path. I teach you exactly how you can find speaking leads and convert them into speaking gigs

The Ultimate Speaker Business Building Bundle – Includes all my course kits like: Find speaking gigs, recurring 60k from one gig, meeting planner page, price your speaking, create your own one-sheet course, marketing templates, find your niche course, speaking lead organizer, and so much more.

Get a professional onesheet designed – I have been designing one sheets, also known as a speaker sheet or one-pager, for over 18 years for  speakers to use in their marketing mix. 

The Breakthrough Public Speakers CommunityMy team and I are inside this community helping you, encouraging you, and supporting you through your speaking journey… along with 3,700+ speakers.

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I hope you enjoyed  this training episode!

I wanted to let you know that every training session is geared towards helping you launch and grow your speaking business.

Keep up the amazing work and keep inspiring others!

Wendi xo

Wendi McNeill

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Meet Wendi McNeill

As the Founder and Owner of Charli Jane Speaker Services®, Wendi has been “Opening Doors of Opportunity” for speakers since 2002.

Charli Jane Speakers provides speakers with support, exposure, tools, tips, speaking and media leads, coaching/learning programs, and much more to assist them in growing their speaking business. Learn more about Wendi

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