How To Better Connect with Your Audience as a Speaker
There’s no doubt about it, if you’re in the corporate speaking space, LinkedIn can be one of the most powerful tools in your arsenal to help you gain massive growth for your speaking business.
Unlike other general social media platforms, LinkedIn is chock-full of high-level corporate decision-makers and other business professionals actively looking to connect with experts in various fields – making it the perfect place to position yourself as a go-to speaker in your industry.
The platform also boasts the best visitor-to-lead conversion rate, with LinkedIn rated 277% more effective for lead generation than Facebook & Twitter after an in-depth study conducted by CRM software firm HubSpot.
So, if you’re not already leveraging LinkedIn to its full potential, now is the time to start. Here’s how you can use LinkedIn to gain massive growth for your speaking business:
Start By Optimizing Your LinkedIn Profile
If you want to attract the attention of event planners and key movers and shakers in your industry on LinkedIn, your profile must be optimized and up-to-date.
Your profile photo should be professional and on-brand, and your cover photo is an excellent opportunity to showcase your personality. Be sure to also include an engaging bio that outlines your speaker credentials and highlights some of your most popular talks.
And, of course, don’t forget to include a link back to your speaker website so that event planners can easily find more information about you. It might even be a good idea to link directly to your planner page rather than the homepage URL.
Engage in Relevant Discussions within LinkedIn Groups
Leveraging LinkedIn Groups should be a key part of your LinkedIn strategy, as this is where you’ll find some of the most engaged professionals in your industry.
Seek out these online communities and get involved in discussions that are relevant to your niche. This is a great way to build relationships with key players in your field while getting your name out there as a thought leader.
When posting in groups, be sure to add value to the discussion rather than simply promoting your services. This will help you build trust and credibility, which is essential if you want to convert group members into leads for your speaking business.
Everyone hates an unsolicited sales pitch. So don’t be THAT person!
Share Your Expertise in LinkedIn Articles
LinkedIn Articles allow you to become a thought leader in your space by sharing your expertise with a wider audience. While what you write will initially appear in your connections’ news feeds, their interactions, comments, and shares will help push your article out to a more extensive network. It may even feature in LinkedIn’s Pulse network (the platform’s top-performing articles).
To get the most engagement with your LinkedIn Articles, write on topics relevant to your target audience that offer value. Perhaps take an opposing view on a current industry issue, or share some insights from one of your most popular talks.
Whatever you write about, make sure it’s interesting, thought-provoking, and relevant to your target audience. Otherwise, it will never gain the traction you’re looking for.
Lastly, make sure you post often. The more you write, the more likely you are to build a following of engaged readers who will be interested in what you have to say.
Test Out LinkedIn Ads
Like most social media platforms, LinkedIn offers its users the ability to serve targeted ads to their audience. And, with LinkedIn Ads, you can be very specific about who sees your adverts.
For example, you could target event planners in your city who are responsible for booking speakers for corporate events and conferences. Or, you could target key decision-makers in companies that operate within your niche.
Whoever you decide to target, the great thing about LinkedIn Ads is that you only pay when someone clicks on your ad. So, if no one clicks, you don’t lose out. Just be sure to set a daily budget so you don’t spend more than you can afford.
Grow Your LinkedIn Connections (with LinkedIn Premium)
There’s another way to grow your audience on LinkedIn that involves good old-fashioned elbow grease. And that’s by proactively growing your list of LinkedIn connections.
The more connections you have, the larger your reach will be when you post articles, updates, or even just comments on other people’s posts.
Of course, it’s not just about the numbers. The quality of your connections is also important. So, don’t go adding everyone who sends you a request. Be selective and only reach out to people relevant to your niche and who you think would be interested in what you do.
To help you with this process, LinkedIn has a Premium Membership tier that allows you to send more connection requests, send InMails, connect with people with no mutual connections, and see who’s viewed your profile. If you’re serious about growing your following on LinkedIn, it could be worth considering an upgrade to LinkedIn Premium – even if you only use it for a few months.
LinkedIn Can Be a Powerful Tool for Growing Your Speaking Business
If you’re not using LinkedIn to promote your speaking business, you’re missing out on a huge opportunity, especially if you operate in the B2B space. Unlike more generic social media platforms like Facebook, LinkedIn offers a laser-focused way to reach your target audience and grow your business.
By following the tips above, you can start to leverage LinkedIn to its full potential and see a real difference in the growth of your speaking business.
Of course, if you want to learn how to use LinkedIn more effectively for your business, you can ask one of the 2,000+ professional speakers in our private Facebook Group – Grow Your Speaking Biz.
We’re a passionate community of business owners who are always happy to help out with advice, tips, and support. So, if you’re not already a member, just click here to request access, and we’ll add you in. See you in there!
Meet Wendi McNeill
As the Founder and Owner of Charli Jane Speaker Services®, Wendi has been “Opening Doors of Opportunity” for speakers since 2002.
Charli Jane Speakers provides speakers with support, exposure, tools, tips, speaking and media leads, coaching/learning programs, and much more to assist them in growing their speaking business.
When it comes to Wendi’s clients she is very passionate and laser-focused about how they can grow their speaking business to levels of great success and fulfillment. They work together on strategies to quickly & easily position them as the top expert in their subject matter.
The results are success, financial freedom, and limitless lifestyle choices. Her primary objective is to help speakers/experts properly position themselves so they can get found easily, fill their speaking schedule and increase their income to incredible levels. Also, through the development of multiple streams of income, her clients learn how to rely on more than speaking fees alone to sustain their businesses.
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