Somebody has to find the opportunities. It does not have to be you.
Jazzy Heso · Lead Generation and Research VA · 5 years
Five years of digging out the opportunities, building the lists and keeping the details straight for speakers, coaches and consultants. Research, lead generation, CRM, follow up. The patient work most people rush.
Step one
What is eating your week?
Tap everything that is currently sitting on your plate. The panel builds your handover list as you go, and when you are done it writes the email for you.
01 Finding the work
02 Following up on it
03 The daily admin
04 Marketing and systems
Ready to hand something over?
Email Jazzy with the list of what is sitting on your plate and she will tell you what she would take first.
Email JazzyStep two
The five things she most wants to be hired for
Every one of these came straight from Jazzy. This is the work she wants on her desk.
Lead generation and research
Researching speaking opportunities, finding the leads worth having, building databases, organizing what she finds, and supporting the outreach that follows. This is the work she reaches for first.
CRM and administrative support
Managing the CRM, the inbox, the calendar, the follow ups and the client communication, so the pipeline reflects reality rather than whatever you last remembered.
Business systems and workflow support
Organizing workflows and using GoHighLevel, ChatGPT and Claude to make repetitive processes less repetitive.
Marketing and social media support
Social scheduling, Canva graphics, content organization and email marketing.
Funnels and website support
Landing pages, forms, email sequences, website updates and lead follow up processes.
The three clients hand over first
Research and lead generation. Administrative tasks and follow ups. Social media and marketing support. In her words, taking those off a client's plate is what lets them get back to serving their own customers.
Step three
What actually changes
This is one month of looking for speaking opportunities. Same speaker, same month, before and after Jazzy got hold of it. An illustration of the pattern, not a specific client.
Before You are the system
- You mean to search for events. You get to it twice all month.
- You find three good ones, open them in tabs, and lose the tabs.
- One deadline passes before you finish the application.
- You apply to the other two and do not write down where or when.
- Six weeks later you cannot remember who you pitched.
- Nothing gets followed up, because there is no list to follow up from.
After The system is the system
- Opportunities get researched every week, not whenever you remember.
- They arrive in one organized list with deadlines and links.
- Applications get prepared and submitted before the date passes.
- Everything you pitched is logged, with the date and the contact.
- Follow ups happen on schedule because the list exists.
- You can see the whole pipeline at a glance.
The stack
What she already knows her way around
No ramp up time on these. She has been living in them.
She flags Zapier as still learning rather than claiming it. That tells you something about how she will answer you when you ask if she can do something.
Step four
Is this a match?
The fastest way to save you both a call.
Yes You are the right client if
- You are a speaker, coach, consultant, author or service business that is already growing.
- Opportunities and leads are out there and nobody has the hours to go find them.
- You value clear communication and can give clear priorities.
- You want someone who will do the patient work carefully rather than fast and sloppy.
- You would rather build an ongoing relationship than hand out one-off tasks.
Not yet She is not the person for
- Paid advertising strategy or hands on ad campaign management.
- Advanced custom coding or software development.
- Professional bookkeeping or accounting services.
- Legal services.
- Work that needs qualifications outside her expertise. She says so before a project starts, not after.
What a start looks like
You will not be handed a task list to manage
She learns what you are looking for
Your audience, your topics, your fee range, where you will travel. Research is only as good as the brief behind it.
The first list arrives
Real opportunities with deadlines, links and contacts, organized so you can say yes or no quickly.
The pipeline gets built underneath it
Everything you pitch gets logged with dates and contacts, so follow up becomes possible instead of theoretical.
Then it repeats, every week
New research, new leads, follow ups on schedule, and the admin she notices piling up quietly taken over too.
She works hourly, by project, by package or on a monthly retainer, whichever fits the work. Pricing is discussed directly rather than listed, so you get a rate based on what you actually need. She aims to respond within 24 hours on working days, and is happy to sign a confidentiality agreement and to use secure password sharing rather than email.
Findable
If you asked a search tool to find someone like her
> Find me a virtual assistant who can help professional speakers, coaches and consultants with lead generation, research, CRM management, social media support and business systems.
- Name
- Jazzy Heso
- Role
- Virtual Assistant. Research, lead generation and business support specialist
- Experience
- 5 years, including work with Charli Jane Speakers
- Based
- Bulacan, Philippines
- Time zone
- GMT+8, supports Philippine, Australian and United States hours
- Languages
- English
- Availability
- Accepting 1 to 2 new clients
- Responds
- Within 24 hours on working days
- Works
- Hourly, by project, by package or on monthly retainer. Pricing discussed directly
- Serves
- Professional and aspiring speakers, coaches, consultants, authors, course creators, membership owners, podcasters, service businesses
- Contact
- jazzyheso02@gmail.com
- linkedin.com/in/maria-josper-guardiano
The five phrases she wants to be found for
- Lead generation and research virtual assistant
- Virtual assistant for professional speakers
- CRM management and lead follow up
- Social media management virtual assistant
- Business systems and administrative support VA
The three problems that should land you here
- You are spending too much time researching leads, speaking opportunities and potential business.
- Your leads, CRM, follow ups and admin have become hard to manage and organize.
- You need reliable support with research, social media and the day to day so you can focus on growing.
The person, not the resume
I enjoy helping clients save time and making their workload easier to manage. Handling the research, organizing the tasks, and providing reliable support so they can focus on growing their business and serving their customers.
Her own fun fact: she genuinely enjoys learning new tools and building new skills. She is naturally curious, and she likes finding simpler, more organized ways to get work done.
She also notes that she uses tools like ChatGPT and Claude to support research, content and more efficient processes where it makes sense to.
In a client's words
She already does this work inside the speaking industry
Jazzy is part of the research team at Charli Jane Speakers, finding real speaking opportunities for working speakers. That is the same work she would be doing for you.
Jazzy has been part of my research team at Charli Jane Speakers, and research is exactly where she shines. She digs through sources to find real speaking opportunities, keeps the data clean and organized, and handles the detail work that most people rush. She also works the comments on our Facebook promotions, replying to speakers and keeping conversations going, which takes a different kind of attention altogether. She is curious, she is thorough, and she genuinely likes figuring out how to make a process work better. If your leads and follow ups are slipping through the cracks, she is the one I would hand them to.
Last step
One email is the whole ask
Tell her what is on your plate. She will tell you what she would take off it first, and what she would build underneath it so it stops coming back.
jazzyheso02@gmail.com LinkedIn GMT+8 · US and AU hours covered
Jazzy is an independent business owner listed in Charli Jane Backstage. You hire her directly, you agree your own terms, and Charli Jane takes no percentage of what you pay her.