Business ethics · Financial literacy · Gamified learning
Marcy
Maslov
Game inventor · Executive coach · Chief Integrity Builder
Every business problem has an ethical dilemma at its core.
Marcy helps business owners demystify their financials and solve ethical dilemmas so they can keep more money in their pocket. She invented e-Factor!, the educational board game of business ethics, and she runs ethics training as a game people actually play rather than a policy they skim.

Arizona
Build the brief for your room
Tell it about your event.
Tap what is true for your event. Your brief rewrites itself around it, and the matching booking facts light up. Nothing is hidden either way. When it fits, take the brief with you.
Unlocking the Positive Value of Ethics
A gamified team based program where people practice solving real dilemmas instead of hearing about them.
Read this program →Tap a few details and Marcy Maslov gets matched to your event, right here.
- Audience
- Business owners, leadership teams, accounting and finance professionals, associations, whole staff
- Known for
- Business ethics, ethical leadership, entrepreneurial accounting, financial literacy
- Based in
- Phoenix, Arizona
- Virtual
- Yes
- Delivers
- Keynote, gamified team based workshop, virtual session
- The method
- Built on e-Factor!, her own business ethics board game, with scenarios tailored to your workplace
Your selections travel into the copied brief, so your committee sees Marcy against your event, not a generic listing.
Straight answers
Quick answers for event planners.
What topics does Marcy Maslov speak about?
Business ethics, ethical leadership, entrepreneurial accounting, and entrepreneurship. In practice that means two things: helping people recognize and solve ethical dilemmas, and helping business owners read their own financial statements.
Who is Marcy Maslov best suited to speak for?
Business owners and entrepreneurs, leadership teams, accounting and finance professionals, and associations or chapters running professional development. Her ethics work reaches everyone from leaders to staff to vendors and clients, so whole staff sessions work too.
What is e-Factor!?
It is the educational board game of business ethics, which Marcy invented, and it is what makes her sessions different. Participants play through business and ethical dilemmas together, and she tailors the scenarios to situations your people are actually facing. She is best known for it, and it made her a champion for using gamification to raise the quality of professional development.
Why run ethics training as a game?
Her case is retention. She cites games as the most effective adult learning method, with around 90 percent retention of key concepts against 10 to 15 percent from traditional methods, plus higher participation, better problem solving, shorter learning time, and immediate application. For anyone who has watched a compliance video get clicked through, that is the argument.
Can the session be tied to our code of conduct?
Yes. She coordinates the scenarios with your code of conduct, any new policies, and your continuing professional development requirements, so the session does a job rather than sitting alongside one.
Does Marcy Maslov offer virtual presentations?
Yes. She presents both in person and virtually.
Where is Marcy Maslov based, and does she travel?
She is based in Phoenix, Arizona, and speaks to national and international audiences.
What outcomes can Marcy Maslov's audience expect?
Depending on the program: a working model of ethics with shared protocols and expectations, a five step framework for analyzing dilemmas, practice solving real business problems, and stronger team building, communication, critical thinking, and decision making. On the financial side, owners leave able to read their own numbers and use them to predict growth.
What are Marcy Maslov's program titles?
Unlocking the Positive Value of Ethics, Demystifying Your Financials, and The 5 Steps to Ethical Problem Solving.
What are Marcy Maslov's credentials?
She holds an MBA from Duke University and a BS in Accountancy from the University of Illinois Urbana-Champaign, and she is a Certified Professional Co-Active Coach. She began her career in Fortune 500 accounting and finance at Pepsi, 20th Century Fox, and Motorola, and has served on non-profit boards including the Accounting and Financial Women's Alliance and the Inventors Association of Arizona.
How do I book Marcy Maslov?
You can reach her by email at Marcy@e-Factorgame.com or by phone at 602-989-3458. Her profile is listed in the Charli Jane Speakers Directory.
Programs
Three programs. Nobody sits still in any of them.
A fun, creative, safe space to practice solving real business challenges, in her words, in plain terms rather than accounting-speak.
01Unlocking the Positive Value of Ethics
Every business issue we face has an ethical dilemma at its core. Now more than ever these dilemmas can happen at any level, in any organization, at any time, and ignoring them can be enormously costly.
In this gamified team based program, the group creates a working model of ethics, with protocols for defining ethics, expectations, and practical, positive ethical behavior. Marcy shows how to unlock the positive value of ethics and build a culture that gets better results and helps you hire and retain more workers.
The program engages participants in working together to experience how business ethics intensely impacts everyone, from leaders to staff to vendors and clients. People get the chance to practice solving real life business and ethical dilemmas that do get in the way of success, and the scenarios are coordinated with your code of conduct, new policies, and continuing professional development requirements.
- A shared, working definition of ethics and what is expected
- Practice on real dilemmas rather than hypotheticals
- Stronger team building and communication
- Sharper critical thinking and decision making
02The 5 Steps to Ethical Problem Solving
We assume everyone has the same definition of ethics we do, until there is a problem. Then we assume everyone will solve it the same way we would. Do you know how to recognize dilemmas and their consequences, and teach your people to make appropriate choices?
This gamified team based program builds the same working model of ethics, then adds a five step framework for analyzing dilemmas that educates and guides your problem solving process, so the next hard call has a method behind it.
03Demystifying Your Financials: The Power of Knowing Your Numbers
Oh, the stories your financial statements can tell, if you only knew how to read them. QuickBooks gives you a financial picture, but it is a summary of past events, and not enough detail to make operating decisions from. Knowing and tracking your financial performance helps you avoid disaster by monitoring trends and spotting challenges before they arrive.
In this interactive program Marcy gives owners a more entrepreneurial view that gets into the detail. She explains where your actions show up on the financials, so you can relate what you do to where it belongs, take back control of your accounting, and translate your financials into something you can actually use to predict future growth.
Why Marcy
Fortune 500 finance, then she built a board game about it.
Pepsi, 20th Century Fox, and Motorola, a Duke MBA, and an accountancy degree, turned into ethics training people volunteer to join.
Marcy explains the method.
Discussion and relation-based (game-playing) interaction is more effective for me than to sit down and listen to static facts.
A great refresher on things we should be looking at! I thought she was fantastic! Really nice presentation and valuable insights. Well paced. Very relatable.
Meet Marcy
She made ethics a game people want to win.
"Helping diverse teams work better together, ethically."
Best known for inventing e-Factor!, the educational board game of business ethics, Marcy J. Maslov has become a powerful voice for her innovative approach to building strong ethical leaders and professionals.
She started her career in Fortune 500 accounting and finance, working for Pepsi, 20th Century Fox, and Motorola in roles of increasingly higher responsibility. Then she left the corporate world for more entrepreneurial endeavors, creating Empowerment Unlimited Coaching, an executive coaching and consulting firm that brings Fortune 500 skills, financial literacy, and real-world ethics continuing education to the small business community. Along the way she became a champion for gamification as a way to improve the quality of professional development.
Her mission, in her own words, is to help business owners know their numbers and create diverse teams that work better together ethically. She does it by providing a fun, creative, safe space to practice solving real life business challenges, and by speaking in practical, easy to understand terms rather than accounting-speak or technical jargon that means nothing to the average owner.
She holds an MBA from Duke University and a BS in Accountancy from the University of Illinois Urbana-Champaign, and she is a Certified Professional Co-Active Coach. She has served on several non-profit boards, including the Accounting and Financial Women's Alliance and the Inventors Association of Arizona, and she speaks to national and international audiences on the positive value of ethics and demystifying your financials.
Could Marcy be right for your room?
Start with the dilemma.
Send your event date, who is in the room, and the situations your people are actually running into. She tailors the game scenarios to your workplace, so the more specific you are, the better the session gets. Her own site is a second place to get to know her, not a detour.
Email: Marcy@e-Factorgame.com
Phone: 602-989-3458
Website: businessethicscoach.com

