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Maximizing Social Media to Expand Your Reach as a Speaker - Grow Your Speaking Business

Maximizing Social Media to Expand Your Reach as a Speaker

social media

Ready to supercharge your online presence by leveraging the power of social media

With billions of eyeballs spread across multiple platforms, if you’re desperately trying to expand your reach as a speaker, there’s seriously no better – or faster – way of doing it than by upping your game on your social channels.

So, let’s dive into some juicy strategies to make your social media game stronger than ever!

Maximizing Social Media to Expand Your Reach as a Speaker

Here are the minute marks that cover highlights in this episode: 

Choose Your Social Media Platforms Wisely

(2:15) Not all social media platforms are created equal – especially in the eyes of your audience. So, focus only on the ones where your ideal audience hangs out. 

You probably already know this, but LinkedIn is great for the business crowd. Instagram is perfect for visual storytellers, X is a haven for thought leaders, and Facebook is fantastic for building passionate communities. 

So go out there, find out where your target audience hangs out, and start building your following where it can have the most impact.

Craft Compelling Content

(4:50) Content is king for a reason, folks! It’s the match that lights the fire of online engagement.

Your social media posts should be like mini speeches – engaging, valuable, and memorable. Share your expertise, insights, and personal stories. Give your followers a reason to keep coming back for more.

Mix it up with different formats like videos, pictures, and text posts. Variety is the spice of life, and it keeps your feed fresh and exciting. Oh, and don’t be afraid to show your personality and let your unique voice shine through! Being your authentic self is the key to making genuine human connections

Engage, Engage, Engage!

(8:25) I’ve said this so many times already, but I’ll say it until I’m blue in the face! Social media is a TWO-WAY street people. Don’t just post and ghost! Respond to comments, ask questions, and start conversations. Show your followers that you care about them and value their input.

Join relevant groups and contribute to discussions. It’s all about building relationships and establishing yourself as a go-to expert in your field. When you engage genuinely, people are more likely to remember you and seek out your services.

Leverage Hashtags and Trends

(10:11) Hashtags are like magic keys that unlock new audiences. Use relevant hashtags in your posts to make them discoverable to people interested in your topics. Do some research to find the most popular and effective hashtags in your niche, and then apply them to your posts to increase your chances of being discovered.

Keep an eye on trending topics and join the conversation when it makes sense for your brand. Jumping on trends shows that you’re current and engaged with what’s happening in the world. Just make sure it aligns with your values and messaging.

Promote Your Speaking Gigs

(11:12) Social media is the perfect place to shout from the rooftops about your upcoming speaking engagements. Create buzz by sharing behind-the-scenes sneak peeks, teasers, and highlights from your talks. Give your followers a taste of what they can expect when they see you live.

 Make it easy for your audience to share your posts and spread the word by providing shareable graphics and compelling captions. When your followers become your ambassadors, your reach as a speaker expands exponentially.

Collaborate and Cross-Promote

(12:09) Teamwork makes the dream work! Partner up with other speakers, thought leaders, and influencers in your niche. Share each other’s content, host joint live sessions, or collaborate on projects. Think about it. It’s a win-win situation – you both get exposed to new audiences and build credibility through association.

So, look for opportunities to be a guest on podcasts, webinars, or social media takeovers. It’s a fantastic way to introduce yourself to new communities and showcase your expertise. 

Remember, collaboration over competition. There are thousands of speaking gigs to go around. By teaming up, you can expand your network, learn from each other, and create a rising tide that lifts all boats.

Unlock Your Speaking Potential with These Social Media Strategies

(13:25) Phew, that was a social media whirlwind! But you’ve got this. Remember, consistency and authenticity are key. Show up regularly and be your fabulous self. Your audience will appreciate the genuine connection and value you provide.

By implementing these strategies in your toolkit, you’re well on your way to expanding your reach and making a bigger impact. Social media is a powerful tool, and when used strategically, it can open doors to incredible opportunities.

But it doesn’t happen without ACTION, folks. So don’t just sit there nodding. Make sure you go away right now and create that profile, write that post, or comment on that video. Whatever it is – don’t wait – go and get it done. You’ll be one step closer to where you want to be in your speaking career!

If you want more help expanding your reach online, tap into our super supportive Facebook community, Breakthrough Public Speakers, or head over to my speaking resources page for tons of helpful information, templates, and more!

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Recommended Resources & Links 

The Charli Jane Speakers Club – If you are seeking to expand your presence on various stages, you have arrived at the ideal destination! We proudly offer our members an impressive range of 5,200 – 10,400 speaking opportunities annually. Yes, you read that correctly! 

We cater to diverse interests and expertise, ensuring that there is something for everyone. Moreover, we have developed a comprehensive program known as The Booked Solid Success Path, meticulously designed to complement and enhance your speaking engagements. 

Episode 174 – Creating Impactful Speaker Bios That Attract Organizers.

Speaking for Pay: A Crash Course For Beginners – Designed with beginners in mind, this course walks you through seven actionable steps to help you transition from a passionate speaker to a sought-after, paid professional. 

The Ultimate Speaker Business Building Bundle – Includes all my course kits like: Find speaking gigs, recurring 60k from one gig, meeting planner page, price your speaking, create your own one-sheet course, marketing templates, find your niche course, speaking lead organizer, and so much more.

Get a professional onesheet designed – I have been designing one sheets, also known as a speaker sheet or one-pager, for over 20 years for  speakers to use in their marketing mix. 

The Breakthrough Public Speakers CommunityMy team and I are inside this community helping you, encouraging you, and supporting you through your speaking journey… along with 12,000 + speakers.

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I hope you enjoyed  this training episode!

I wanted to let you know that every training session is geared towards helping you launch and grow your speaking business.

Keep up the amazing work and keep inspiring others!

Wendi xo

Wendi McNeill

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Meet Wendi McNeill

As the Founder and Owner of Charli Jane Speaker Services®, Wendi has been “Opening Doors of Opportunity” for speakers since 2002.

Charli Jane Speakers provides speakers with support, exposure, tools, tips, speaking and media leads, coaching/learning programs, and much more to assist them in growing their speaking business. Learn more about Wendi

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