Keynote Speaker & Consultant
Travels from: Boston
Topics: Strategy, Disruption, Changing buyer behaviors, Complex sales, Digital marketing, Leadership, Military
I help B2B industrial companies build strategy and drive revenue growth so they thrive amidst disruption.
Ed Marsh is a strategy & growth consultant, independent director, author, veteran, and keynote speaker. He helps executives connect the dots between their corporate aspirations and their team’s practical execution.
Ed started his professional career jumping from planes and running raids and ambushes as an Army Airborne Ranger. He launched his civilian career selling and marketing industrial products and services. He’s been an industrial distributor sales manager, partners with a German machine manufacturer, a rep for explosive detection devices in Nigeria and he founded and ran a company in India selling used machinery from the US. As Export Advisor to American Express he uses these experiences and others from markets including Brazil, Vietnam to help companies expand globally.
While he’s a Presidential “E” award winner, he’s at home in American factories where the smell of cutting oil and “crump” of the press are comforting and familiar. And that’s where he helps senior leadership visualize growth opportunity in disrupted industries, build strategy, and coach execution. His ideas are unorthodox and his tools are digital. He helps companies that still put fax numbers on business cards meet their prospects where they are.
When Ed’s not writing for Entrepreneur, Industry Today and other outlets, he’s often quoted on strategy, sales & marketing including in USA Today and Inc. Otherwise he’s in airports, clients’ factories, or on stage delivering keynotes that entertain and distill today’s market stress into simple themes.
CHANCE IS ROUTINE BUT CHOICE IS EXCEPTIONAL – MANAGE BETTER, LEAD BRILLIANTLY AND WIN MORE
Managers can’t control every outcome, they can only create procedures and frameworks that proactively reduce uncertainty and guide reaction. Leaders can’t imagine every threat or opportunity, but they can foster confidence and competence among their team members. Winners design their victory.
Former paratrooper, jumpmaster and combat leader Ed Marsh draws critical lessons from the drop zone which he illustrates with a series of business examples. It’s not better product, better marketing or customer service that explains most business success – it’s the organizational ability to collectively choose success.
Intended for senior-level managers. Participants leave with actionable ideas to create an environment of success.
STOP TAUNTING YOUR PROSPECTS! HOW BRILLIANT COMPANIES DIFFERENTIATE, MARKET, SELL & WIN DIGITALLY
Every day, every company battles for relevance in a world of information parity. Every prospect, employee, customer, and competitor has the same info we have. That’s made information a liability – yet most business people were groomed to share information. Not only is that not a competitive advantage, it cripples scalable, profitable growth.
Yet on we go….marketing and selling the same way we always have – plus a website and email. And we obsess over change, observing, resisting and reacting.
While great companies differentiate themselves successfully, they actually use an approach that’s within reach of EVERY business. They think and act like buyers, and they visualize the opportunities in change rather than build bigger barriers and double down on traditional approaches.
In this inspiring and energetic session, Ed will use real-world stories to push the dots close enough together that every business can build on insights to unlock the brilliance and untapped potential that’s already there.
IGNORE THE SYMPTOMS! GREAT BUSINESSES FIX WHAT’S BROKEN; THE REST FIX WHAT’S OBVIOUS
From the mid-80s to the late 90s American manufacturing suffered through a crisis of import competition. It responded eventually, drawing on Japanese management techniques to improve manufacturing quality and efficiency – and later operations. That rejuvenated manufacturing…but the crisis was only delayed and not averted.
It wasn’t the influx of imports that changed business – it was a sea change in buyer expectations. They wanted, needed and learned they could get JIT supply, great quality and fair prices.
Today buyers needs and expectations are different and changing rapidly. But many companies are responding with the toolkit that fixed the symptom last time. That’s broken, same problem, different symptoms, time for a real solution.
Buyers won’t tell you, but Ed Marsh will help you understand how to read the market’s signals to vault your business ahead.
LAUNCH IT BROKEN & FIX IT LIVE – GREAT COMPANIES PERFECT THEIR BUSINESS BY ACCEPTING FLAWS
It’s never perfect, because by the time you’re done the target has shifted. And yet as companies and individuals we habitually defer, ruminate, tweak and adjust. And it costs us business.
Ready, fire, aim is the stuff of sitcoms, but today’s leading companies accept the fact that they’ll never have a strategy, roadmap, or campaign perfected. Disruptive technology and buyer expectations are changing faster than a typical corporate planning cycle.
Companies that win, seize space where they sense the market is moving, and refine the product, service and story as it develops. That might have been called irresponsible a couple decades ago – today it’s innovative.
Drawing on Patton, Sun Tzu and numerous contemporary B2B business anecdotes Ed Marsh will take you on a journey that will leave you ready to go make a difference for your business!
“Ed was a terrific keynote speaker for our annual convention. He’s got the credibility of someone who’s actually run companies – not just written books about it. Attendees gave him excellent reviews for his presentation style and his ability to make the strategy and tactics of both complex digital marketing and global expansion topics easy to understand. As an event organizer, I’d say ‘Schedule him for your event!’ You and your attendees will be happy you did.”