Shell Brodnax

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Speaker, Influencer, Business Strategist, Author

Travels From: Greenville-Spartanburg International Airport

Topics: Overcoming Obstacles, Real Estate Staging

Things I can't live without: Love, Honesty and Horses

My favorite piece of advice: Be authentic

Describe yourself in one word: Driven

One thing you would like to check off your bucket list? Retiring

Things I love: My family, my friends, my horse, Mexican food and Dorris Day Movies

I help get out of their own way so they can create the life they want.

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Shell brings the Cowgirl Way to all she does. She has created a go-to international brand for real estate professionals who want to take their business and proifiles to the next level.

For over a decade, Shell has worked to advance professionalism and excellence in real estate staging. She is the founder and Chief Executive Officer of the Real Estate Staging Association®, (RESA®). RESA is a 501 (c) (6) tax-exempt non-profit trade association for professional real estate stagers. This network of professional real estate stagers includes over 2,000 members, 50 chapters, and 300 leaders. Shell was voted as one of the Top 100 Most Influential People in Real Estate Staging. Through her work at RESA Shell has created, an internationally recognized accreditation system for CORE business training providers. She has established a national MCE program “Staging to Sell—What Every Agent Should Know”, for real estate agents in America. In 2008 she implemented international staging industry events and awards. The RESACON annual convention began in 2010, and RESA-EDGE events launched in 2017. Shell co-authored the best-selling book, Home Staging: The Power That Sells Real Estate. This guide to getting the best price for your property, covers the entire selling process with expert advice from professional home stagers. She also wrote a great go-to business book called, Becoming Cowgirl. Becoming Cowgirl is a realistic, easy to understand and implementing strategy to improve your life or business. Shell also co-authored the new book, Marketing for the Staging & &esign Industry. Shell is the go-to resource for major media outlets including The Wall Street Journal, The New York Times, and CBS News. She is the host of Stager Talk and a regular contributor to Staging Standard Magazine. She has also completed coaching training at Robbins-Madanes Training under teachers Tony Robbins, Cloe Madanes, Mark Peysha, and Magali Peysha. As a global visionary, author, and business strategist, Shell is one of the real estate industries most influential people.

Overcoming Obstacles

Law of Attraction

Real Estate Staging


Coming Soon! Stop Kissing Frogs if You Really Want a Cowboy- How to stop making the same mistakes over and over in order to get past life issues that hold you back. Cowgirls Don't Cry, This Is Business This is Shell Brodnax’s newest and greatest motivational talk-to-date. Do you wonder why it seems some people have amazing businesses? Everything they touch turns to gold, but your goals seem always to fall short? Shell Brodnax uses "The Cowgirl Philosophy" to take audiences through real-life, hilarious, and thought-provoking lessons that create an understanding that anything is possible. Her journey to becoming a dedicated horsewoman led to the creation of "The Cowgirl Philosophy." She teaches specific methods that focus direction and establish goals. From business suits to cowboy boots, Shell shares personal experiences of overcoming adversity and fears in her journey of courage, determination, and commitment to succeed, when others thought it was impossible.


Shell you've done a great job. I hope people are thanking you. Barbara Corcoran ABC Shark Tank Shell uses horse analogies to explain business. It's so logical and smart! You don't even have to understand horses to get it. Great speaker, great content! Lisa McIntee Professional Real Estate Stager

Shell Brodnax

Speaker, Influencer, Business Strategist, Author