TaChelle Lawson

TaChelle Lawson is the Founder and Visionary of FIG Brand Strategy Firm (FIG).

One of a handful of black, woman-owned creative agencies in the country. Her experience in brand strategy, national event marketing and business consulting positioned her to create a firm built on talent, not titles.

TaChelle has over 20 years of corporate experience and knows what it means to work your way up while facing racial inequality and gender bias.

She has worked with some of the biggest household names including Mercedes-Benz, Red Bull, Tyson Food, Cisco Technologies, Microsoft, Sprint, Anheuser-Busch, M&M Mars, Nike, Coca-Cola, Lexus, Chase, Louis Vuitton, Lancôme, and many others. TaChelle has consulted with non-profits that service underprivileged teens, victims of domestic violence and has volunteered in nursing homes that care for elders diagnosed with Alzheimer’s and/or dementia.

She has been featured in local magazines such as Vegas Inc., Review-Journal, Luxury, and others in addition to national spotlights such as Black News Network, SWAAY and others for her commitment to the Las Vegas hospitality community and racial equality in the workplace.

Due to her unshakable ability to inspire and tell it like it is, TaChelle has been sought out to facilitate thought leadership discussions with C-suite executives regarding the importance of cultural diversity (particularly with black women) in branding.

She was invited by BTC Hospitality to speak about tokenism and the role it plays in corporate America from a brand perspective with hotel franchise owners. TaChelle believes that diversity is a fact, and that inclusion is a choice. She also believes that the strongest, smartest brands make diversity & inclusion a part of their brand – not a PR response to the social uprising. She views the current fear, fragility, and confusion as an opportunity to get past our own discomforts and grow stronger together by having honest conversations and closing the door to discrimination and racial inequities for good.