In my opinion, direct mail is one of the most under-appreciated marketing tools at a speaker’s disposal. Just look at the numbers. The average response rate for email is a measly 0.12%. In comparison, the average response rate for direct mail comes in at a staggering 4.4%! While emails are certainly cheaper to send in […]
Tag Archives | public speaking marketing
5 Tips for Creating a Killer Onesheet
In the speaking industry, there are so many ways you can market your speaking services to potential clients. While most of your marketing collateral will be entirely online these days, there is one piece of the marketing puzzle that still works in both a physical and digital format – the one-sheet. Not heard of […]
Don’t Wait for All the Things!
Don’t Wait for All the Things Wendi here, popping in to give you a bit of motivation from some chats I’ve had with some of my clients and even one of my daughters. I wanted to share this with you, because it’s not just my clients or my daughter, I even still do it today. […]
Why Free Speaking is Your Fast-Track Ticket to Becoming the Highest-Earner in Your Niche
I’ve spoken before about making the transition from free to paid speaking opportunities. However, I feel like now is an excellent time to revisit the importance of free speaking in the first place. Before you turn your nose up, I understand that no one wants to work for free. That’s why you shouldn’t view it […]