The top three most important ingredients to your speaking success
- 1. Be a specialist and know who your audience is…who you’re meant to serve
- 2. Know how to market effectively and keep up with the changing times (this builds a strong expert platform)
- 3. Build relationships and follow up
Seems simple enough right? Well, it can be if you have a well laid out plan, take it in “baby steps” and focus. Don’t just blindly throw yourself out there or you will find yourself running in circles. Do it right the first time and you’ll save a lot of time, frustration and money, plus you will become the ‘go-to’ expert in your field much quicker. So, take your time when first starting out, know where you’re going and whom you’re going after and have the perfect solution to their exact problems.
I have seen time and time again many speakers just jump in without taking a second thought and in return they have to back-track causing them a lot of wasted time, discouragement and a big dent in their pocketbook.
The top 3 “ingredients” of course have many steps within each but in a nutshell if you can figure out how to leverage these and implement them properly into your speaking business you’re going to see amazing results.