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Unleashing Networking Magic for Speakers: 5 Quick Tips - Grow Your Speaking Business

Unleashing Networking Magic for Speakers: 5 Quick Tips

Public speaking tips

As we journey through the dynamic landscape of the speaking industry, one aspect remains a consistent game-changer: networking.

If harnessed correctly, it can be the spell that turns a struggling speaker into a sought-after authority in their field. But, just what is this elusive networking “magic” for speakers? And how can you conjure it to boost your own success?

Well, today, I will let you in on how to get the most out of this powerful marketing tool. But before I give you my five top tips for leveraging networking, let’s quickly recap what it means for you in the context of landing more speaking gigs and building your business.

Unleashing Networking Magic for Speakers: 5 Quick Tips

Here are the minute marks that cover highlights in this episode: 

The Magic of Networking: How it Helps You Land More Speaking Gigs

(1:56) Yes, networking refers to building relationships with other professionals in your industry. But it’s so much more than that.

It’s not just about meeting people; it’s about weaving a tapestry of relationships that can provide support, insight, and, yes, more speaking gigs.

However, when you’re part of a diverse professional network, you also open yourself to a world of possibilities. These can come in the form of direct speaking gigs, referrals, collaborative opportunities, knowledge exchange, or mentorship. A strong network can help you find new platforms to share your message and enrich your work by offering a wider perspective and fresh ideas.

And guess what? The magic of networking isn’t just a one-way street. It thrives on reciprocity. 

As you benefit from the connections you’ve built, you’re also in a position to support others by sharing your unique expertise and insights. This reciprocal relationship builds trust and goodwill, further strengthening your professional reputation.

All in all, networking weaves a magical web that can carry your speaking career to new heights.

But how do you harness this power effectively? Let’s unravel this mystery with the following quick tips.

Tip #1: Master Your Elevator Pitch

(3:28) The art of networking often starts with a simple introduction, and that’s where your elevator pitch comes in.

This short (no more than 15-30 seconds, folks!) engaging summary of who you are, what you do, and why it matters should roll off your tongue effortlessly. It’s your first chance to make a memorable impression and pique interest in your speaking expertise.

Crafting an effective elevator pitch requires precision and creativity. Start by identifying your unique selling proposition – what sets you apart from other speakers? Then, consider your audience’s needs and how your expertise addresses those. Remember, your pitch should be less about self-promotion and more about the value you offer.

Practice your pitch until it feels natural, not rehearsed. You don’t want to sound like a robot regurgitating information. A captivating elevator pitch can be the key that opens the door to more conversations, connections, and speaking gigs. So keep refining it and practicing it until it becomes second nature.

Tip #2: Regularly Attend Industry Events

(5:01) Having a polished elevator pitch is only half the equation – you also need occasions to put it into practice. That’s where industry events come in.

Whether it’s a local networking event, an international conference, or an online webinar, industry events provide a wealth of opportunities to connect with like-minded professionals, potential clients, and influential figures in your niche.

Regularly attending these events not only expands your knowledge base but also allows you to become a recognizable figure within your industry community. It’s all about creating visibility and demonstrating your commitment to your craft.

But remember, networking isn’t about meeting as many people as possible – it’s about meeting the right people and forging meaningful relationships. So, be strategic. Research attendees or guest speakers beforehand, identify those you’d like to connect with, and prepare your approach.

The more familiar you become with networking, the more comfortable you’ll get, and the better you’ll become at leaving a lasting impression.

And finally, don’t forget that networking is a numbers game. The more events you attend, the more opportunities you create for yourself. Each connection can potentially lead to another, often in ways you can’t predict.

So, keep showing up, keep refining your pitch, and watch as your speaking opportunities multiply!

Tip #3: Be an Active Listener

(6:47) While speaking is your forte, remember that effective communication also involves active listening. 

When networking, showing genuine interest in the person you’re interacting with is crucial – not just seeing them as a potential gig source. By doing so, you build more profound, more authentic connections, which are much more likely to result in beneficial outcomes for both parties.

How do you demonstrate active listening? Well, it’s more than just being silent when the other person is talking. 

You need to show that you understand and appreciate what’s being said by providing thoughtful responses. Ask insightful questions to encourage them to expand on their thoughts. Use body language, such as nodding or maintaining eye contact, to convey your attention and respect.

Remember, people are more likely to remember and recommend speakers who made them feel heard and valued. So, embrace the art of active listening, and see how it transforms your networking experiences.

Tip #4: Leverage Social Media

(8:07) In today’s digital age, effective networking isn’t confined to in-person encounters; it also extends to the online world. Social media platforms provide unparalleled opportunities to connect with a global audience, including event organizers, fellow speakers, and industry influencers.

While all platforms have their merits, LinkedIn, in particular, stands out as a powerful tool for professional networking. As a speaker, you can use LinkedIn to showcase your expertise, share thought leadership content, and engage with potential connections in your field.

Start by optimizing your LinkedIn profile – consider it your online resume. Highlight your speaking experience, areas of expertise, and notable achievements. Participate in relevant discussions, join speaker groups, and post content demonstrating your unique insights and perspectives.

Remember, social media networking is about creating meaningful relationships, not just amassing a huge number of connections. Engage actively, provide value, and be authentic. This way, when an opportunity arises, you’ll be top-of-mind for your connections.

#5: Follow Up and Nurture Your Connections

(9:43) Lastly, and most importantly, follow up on any connections you make!

Networking is like planting seeds in a farmer’s field. As any farmer knows, sowing seeds is just the first step in the process. A seed by itself, while full of potential, won’t grow into a useful crop unless it receives the proper care and nurturing. It’s the farmer’s diligent watering, the provision of nutrients, and protection from pests that transform those tiny seeds into fruitful plants.

Similarly, the initial meet-and-greet at a networking event is just the planting of the seed. The real magic happens afterward.

A simple hello, a shared conversation – these are your seeds. Each one holds the potential for a speaking gig, a collaborative opportunity, or a mutually beneficial professional relationship. But it’s only when you put in the effort to nurture these seeds that they bear fruit.

Following up promptly with a personalized message or email is your watering process. It keeps the connection fresh and nurtures the fledgling relationship. Mentioning a topic you discussed, complimenting them on their work, or sharing a relevant resource shows that you value the connection and are interested in fostering it – this is your sunlight and nutrients.

But don’t stop at just one follow-up. Check. In. Regularly. Congratulatory messages on achievements, or simple hello’s are your pest control. They keep your connection healthy and free from the risk of being forgotten among the mountain of other networking interactions.

Like the farmer who carefully tends to his fields and patiently waits for the harvest season, remember that networking is an ongoing process that may not yield immediate results.

But, with consistent effort, these tiny seeds can grow into a network that provides a bountiful harvest of opportunities for your speaking career. So be patient, be consistent, and remember – it’s all about nurturing!

Wrapping Up: Unlock the Power of Networking Magic for Speakers

(12:26) Whether you’re a seasoned speaker or just starting out in this exciting field, networking is an invaluable skill that can open doors to countless opportunities.

Think of each new connection as a magical thread. Alone, they might seem insignificant, but by nurturing, strengthening, and weaving them together, they form a powerful tapestry of opportunities, support, and recognition.

So why not go and apply these tips today and see how they make a difference to your networking efforts?

And hey, you don’t have to do it alone!

Join our Facebook group, Breakthrough Public Speakers, where you can connect with like-minded individuals, exchange ideas, and start building those all-important professional connections. Your journey to unleashing the networking magic starts today!

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Recommended Resources & Links 

The Charli Jane Speakers Club – If you are seeking to expand your presence on various stages, you have arrived at the ideal destination! We proudly offer our members an impressive range of 5,200 – 10,400 speaking opportunities annually. Yes, you read that correctly! 

We cater to diverse interests and expertise, ensuring that there is something for everyone. Moreover, we have developed a comprehensive program known as The Booked Solid Success Path, meticulously designed to complement and enhance your speaking engagements. 

Episode 166 -Promoting Yourself Online: Boost Your Gig Bookings

Get Booked Speaking Gigs Course – This course is a proven and repeatable 4-step path. I teach you exactly how you can find speaking leads and convert them into speaking gigs

The Ultimate Speaker Business Building Bundle – Includes all my course kits like: Find speaking gigs, recurring 60k from one gig, meeting planner page, price your speaking, create your own one-sheet course, marketing templates, find your niche course, speaking lead organizer, and so much more.

Get a professional onesheet designed – I have been designing one sheets, also known as a speaker sheet or one-pager, for over 18 years for  speakers to use in their marketing mix. 

The Breakthrough Public Speakers CommunityMy team and I are inside this community helping you, encouraging you, and supporting you through your speaking journey… along with 3,700+ speakers.

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I hope you enjoyed  this training episode!

I wanted to let you know that every training session is geared towards helping you launch and grow your speaking business.

Keep up the amazing work and keep inspiring others!

Wendi xo

Wendi McNeill

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Meet Wendi McNeill

As the Founder and Owner of Charli Jane Speaker Services®, Wendi has been “Opening Doors of Opportunity” for speakers since 2002.

Charli Jane Speakers provides speakers with support, exposure, tools, tips, speaking and media leads, coaching/learning programs, and much more to assist them in growing their speaking business. Learn more about Wendi

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