The one who keeps showing up, so you do not have to.
Vanessa Cagulada · Social Media and Marketing Assistant · 8 years
Eight years of running social media, content and the daily admin for people who do not have time to do it themselves, and two of those years working inside the speaking industry. She already knows this world. Handed over once, then just handled.
clientsCurrently works with Social
mediaStrongest service English
FilipinoLanguages
Step one
What is eating your week?
Tap everything that is currently sitting on your plate. The panel builds your handover list as you go, and when you are done it writes the email for you.
01 Social media
02 Content and writing
03 Design and visuals
04 The daily admin
Ready to hand something over?
Email Vanessa with the list of what is sitting on your plate and she will tell you what she would take first.
Email VanessaStep two
The five things she most wants to be hired for
Every one of these came straight from Vanessa. This is the work she wants on her desk.
Social media management
The whole running of it. Planning the calendar, writing the posts, making the graphics, scheduling across platforms, and keeping it going in the weeks when you would have quietly let it slide.
Content writing and copywriting
Captions, posts, newsletters and the writing that never quite makes it to the top of your list. Drafted, edited, and finished.
Graphic design and Canva
Graphics, templates, lead magnets and presentation slides. Made so they look like one business rather than five different weeks.
Virtual assistance and admin support
Research, information gathering, file organization, data entry and the repetitive daily work that quietly takes your best hours.
AI assisted content and business solutions
Using AI tools to move faster on drafts, research and repetitive work, while keeping the result sounding like you wrote it.
The three clients hand over first
Research and information gathering. Content creation and editing. The administrative and repetitive tasks. In her words, she enjoys taking work off a client's plate so they can get back to growing the business.
Step three
What actually changes
This is one week of social content. Same business, same week, before and after Vanessa got hold of it. An illustration of the pattern, not a specific client.
Before You are the system
- Monday: you mean to post. Something urgent comes up.
- Wednesday: you open Canva, stare at it, close Canva.
- Thursday: you write a caption in the app, second guess it, delete it.
- Friday: you post something rushed because it has been a week.
- The graphic does not match last week's, because you started from scratch again.
- Comments come in over the weekend. Nobody answers them.
After The system is the system
- The month is planned before it starts, so no week begins empty.
- Graphics come from a template set, so everything looks like the same business.
- Captions are drafted, edited and queued ahead of time.
- Posts go out on schedule whether or not your week went sideways.
- Comments and messages get seen and answered.
- You review and approve. You do not build.
The stack
What she already knows her way around
No ramp up time on these. She has been living in them.
She flags CapCut as still learning rather than claiming it. That tells you something about how she will answer you when you ask if she can do something.
Step four
Is this a match?
The fastest way to save you both a call.
Yes You are the right client if
- You are a speaker, coach, author, consultant, course creator or small business owner with a business already running.
- Your visibility slides whenever the week gets busy, which is most weeks.
- You want one person handling social, content and the admin around them rather than three.
- You would rather review and approve than build from scratch.
- You are looking for someone long term, not a one week fix.
Not yet She is not the person for
- Highly technical programming or software development.
- Advanced accounting.
- Legal services.
- Businesses she considers unethical. She is direct about that one.
What a start looks like
You will not be handed a task list to manage
She learns your voice before she writes in it
What you sound like, who you are talking to, and what you would never say. The first drafts come to you for approval.
The most visible gap gets filled first
Usually the platform you have most neglected, because that is the one costing you the most right now.
A template set gets built underneath it
Canva templates and a planned calendar, so next month is a fill in rather than a fresh start.
Then it just runs
Content planned ahead, posts going out on schedule, comments answered, and the admin she notices piling up quietly taken over too.
Vanessa works best as ongoing, long term support rather than a one off project. She has not set fixed packages yet, so the shape of the work gets agreed between the two of you.
Findable
If you asked a search tool to find someone like her
> Find me an experienced virtual assistant for social media management, content writing, Canva design and administrative support.
- Name
- Vanessa Cagulada
- Role
- Social Media and Marketing Assistant, working in the speaking industry
- Experience
- 8 years, including 2 years supporting a company that helps professional speakers find paid speaking opportunities
- Based
- Davao City, Davao del Sur, Philippines
- Time zone
- GMT+8, Philippine Standard Time. Currently works with United States based clients
- Languages
- English, Filipino
- Availability
- Accepting 1 to 2 new clients
- Serves
- Speakers, coaches, authors, consultants, course creators, small business owners, entrepreneurs, online businesses and startups
- Contact
- ness.cagulada@gmail.com
- linkedin.com/in/vanessacagulada
The five phrases she wants to be found for
- Social media management
- Content creation
- Virtual assistance
- Graphic design and Canva
- Content writing and copywriting
The three problems that should land you here
- You do not have enough time to handle your own content and social media.
- You need professional content, graphics and captions made for you.
- You have too many repetitive administrative tasks and need someone reliable to take them over.
The person, not the resume
I enjoy taking tasks off my clients' plate so they can focus on growing their business.
Her own fun fact: she enjoys playing with her dog and spending time with her family.
She describes herself as dependable and proactive, and says clients typically come to her when they are overwhelmed with daily tasks and need someone steady to handle the social media, the content and the admin.
In her clients' words
Two clients, the same word: cared
Vanessa has handled social media for Charli Jane Speakers, a United States company that helps professional speakers find paid speaking opportunities, for a couple of years. That work puts her in front of an audience of working speakers every week, and she is used to a client eleven time zones away.
Most social media managers would have to learn what a keynote is, what a one sheet does, or why a speaker's calendar looks the way it does. Vanessa already spends her working week around speakers, posting to and engaging with the Charli Jane speaker community, and has been for two years.
Vanessa has been a social media manager for our company Charli Jane Speakers for a couple years now and is amazing at what she does. The communication is excellent and her work is always done with care and on time. She pays very close attention to detail and always goes the extra mile for us. I recommend Vanessa for any of your social media needs.
Working with Vanessa was such a blessing during my Mompreneur journey. She didn't just complete tasks, she genuinely cared about my business and the community I was building. She helped manage my Facebook group, connect with members, keep conversations going, and create an engaging and welcoming space for the moms inside.
Last step
One email is the whole ask
Tell her what is on your plate. She will tell you what she would take off it first, and what she would build underneath it so it stops coming back.
ness.cagulada@gmail.com LinkedIn GMT+8 · US and AU hours covered
Vanessa is an independent business owner listed in Charli Jane Backstage. You hire her directly, you agree your own terms, and Charli Jane takes no percentage of what you pay her.