Grow Your Speaking Business

Why Speakers Are Marketers First, and Speakers Second

Why Speakers Are Marketers First, and Speakers Second

Why Speakers Are Marketers First, and Speakers Second

There’s no question that, to build a successful speaking business, you have to have charisma, excellent delivery, and a way of connecting with and engaging audiences every time you step out on that stage. 

However, while it’s vital to hone your speaking skills, they are, in a way, secondary to the ability to market yourself. Why? Because without effective marketing strategies, even the most talented speakers in the world would struggle to stay afloat in the competitive public speaking industry.

If you’re a little confused, stick with me, and I’ll explain why the success of your business depends on your marketing ability much more than your on-stage speaking talent.

Why are Speakers Marketers First and Speakers Second?

There are several reasons why speakers should focus their energies on marketing rather than speaking, particularly during the early phases of a speaking career.

Without Bookings, You Have Nothing

Firstly, the speaking industry is highly competitive, and without a well-crafted marketing strategy, you may never get the chance to show off your talents on stage. In other words, the challenge isn’t how to deliver engaging and thought-provoking speeches; it’s to get booked in the first place.

Without making any attempt at marketing yourself, how will potential clients ever know that you exist, let alone that you’re the perfect speaker for their event?

Marketing Leverages Your Speaking Career Onto Bigger and Better Things

Secondly, even if you do gain some exposure as a speaker, there are many other talented professionals out there who could easily take your place if they have better marketing skills than you do.

Once you’ve got a few speaking gigs under your belt, it’s up to your marketing skills to leverage them into further bookings – ideally on bigger and better stages. Without strong marketing abilities, you may never break out of the local speaking circuit or achieve your full potential.

Marketing Determines Your Speaking Fees and Business Potential

Lastly, your marketing efforts will directly impact your speaking fees and, therefore, business potential. If you’re able to position yourself as a valuable commodity in the market – a knowledge, credible authority within your industry –then you can command the level of fees you’ll need to sustain and grow a successful speaking business.

On the other hand, if you’re not marketing yourself properly, then you may find it difficult to ever earn enough to sustain yourself, no matter how talented of a speaker you are.

So what are some of the best marketing strategies for giving your speaking career the best possible start?

Tried and Test Marketing Strategies for Speakers That Work

The good news is that there are plenty of marketing strategies that have, over time,  proven effective for both new and established speakers alike. Some of these tactics include:

Building a Strong Online Presence

Developing your online presence through your speaker website and other social media sites such as LinkedIn will give you a platform to showcase your talents, build your brand, and attract new speaking opportunities.

The more comprehensive and professional your online presence is, the more likely you are to be considered for top-tier speaking gigs.

Creating Content That’s Valuable to Your Target Audience

One of the best ways to establish your credibility and authority within your chosen industry is to create valuable content for your target audience.

This could take the form of blog posts, articles, white papers, e-books, or other forms of shareable multimedia that address and answer the questions your audience is most likely to have. The more helpful content you create, the better positioned you’ll be in your industry to accept lucrative speaking opportunities.

Speaking for Free

It doesn’t matter who you are or what your background may be; speaking for free is a surefire way to boost your marketing efforts. Whether you’re speaking at an association event, local business meeting, or charity fundraiser, volunteering to speak is a great way to get your name out there, hone your craft, and attract new bookings.

While it may not seem like the most glamorous way to start, it’s my number one recommended marketing strategy for new speakers.

Meet Wendi McNeill

public speaking business

As the Founder and Owner of Charli Jane Speaker Services®, Wendi has been “Opening Doors of Opportunity” for speakers since 2002.

Charli Jane Speakers provides speakers with support, exposure, tools, tips, speaking and media leads, coaching/learning programs, and much more to assist them in growing their speaking business.

When it comes to Wendi’s clients she is very passionate and laser-focused about how they can grow their speaking business to levels of great success and fulfillment. They work together on strategies to quickly & easily position them as the top expert in their subject matter.

The results are success, financial freedom, and limitless lifestyle choices. Her primary objective is to help speakers/experts properly position themselves so they can get found easily, fill their speaking schedule and increase their income to incredible levels. Also, through the development of multiple streams of income, her clients learn how to rely on more than speaking fees alone to sustain their businesses.

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