It all starts with an idea.
Building a strong platform is crucial to the success of your speaking business.
As a speaker, you are constantly trying to put out content so you can get found, get booked and keep a full schedule.
An excellent way to put yourself out there and help build a strong platform is to write a blog post and turn it into a SlideShare.
First, it all starts with writing a short blog post.
The “How-To” posts and the “Top 5, 8, 10” posts do the best!
Next, create a SlideShare from your blog post
Because over 80% of SlideShare’s 70 million visitors come via organic search.
Plus, it’s a terrific lead generation tool!
A tip I learned is to always include the keyword in your filename. So, when you upload your presentation to Slideshare you have to save it as a PDF, and when you do this use your keyword/s in the filename. This will help it rank higher in the search engines and connect with your audience.
Using the right keywords can make a big difference in the success of your Slideshare because users are searching for what they are looking for.
Publish consistently. This can give you real growth over time.
Now, share on social media and your website.
Now that you have written a blog or have taken one of your previous blog posts and created a SlideShare with the content you can now start sharing. Share on your website, on all social platforms you feel are relevant and don’t forget to add it to Linkedin.
If you don’t know how to take a blog post and create a SlideShare the Charli Jane team can do it for you! See how here.
Happy Blogging and Creating!