Grow Your Speaking Business

Reduce, Reuse, Recycle

Reduce, Reuse, Recycle

Reduce, Reuse, Recycle

Find ways to repurpose your content.  You can probably think back and look back in your files and find old presentations, recordings, articles, and more.  And most of it is probably still relevant, it just needs to be rinsed off and re-used. 

Pick at least 3 things to do with the content you’ve chosen, and whether you’d like to outsource the work.

1. Audio? Transcribe It.  Text?  Re-write it.

It’s hard to really look at and repurpose audio content, so get it into words so you can re-work it.   If it’s already text, have someone re-write and edit it, organize it, modernize it, add to it, research it, whatever you think it needs.

2. Blog and post about it

Have someone re-write your content as a well-organized blog article or website article.  Then share a short message about it on Facebook & LinkedIn, pointing to your new article or post.

3. Tweet the heck out of it

Split up the messages into soundbites and schedule them to be published at intervals using Tweetdeck, Buffer, or Hootsuite.

4. Package a giveaway from it

Polish the original audio and add intro & outro audio clips so that it can be a free giveaway for joining your email list  If your content is an article, then a quick recording session with your smartphone could create an audio file worth giving away.

5. Turn it into a Pinterest & Instagram quotes/memes

Make sure that you have permission to use the images in question (whether photos of yourself on-stage, or other images – photos you take are best followed by stockphotos you purchase a license for), then have quotes pulled from your transcription and used in the memes.  Make sure to include your name and website address in small print as the credit for the quote.

6. Outsource It!

Take advantage of Fiverr, Upwork, and other freelance websites, or hire a virtual assistant service to work on your content with you.

7. Create Slideshares From Your Blogs

You’re updating your blog every week. You’re sharing on every social media channel anyone might possibly be using.  But they’re still not finding you. 

Fortunately, there’s one marketing trick you might not even know you have up your sleeve: taking your blogs posts and creating a Slideshare for each one.

Why Slideshare? Because over 80% of SlideShare’s 70 million visitors come via organic search. That’s HUGE!

It’s a terrific lead generation tool that you should be using on a regular basis.

Repurposing

It’s your content, make full use of it.  You don’t have to do all the work yourself, you can have freelancers create slide decks, articles, videos, post images, schedule posts, book covers, edit and polish your work, and much more so that you continue to get full use out of content you’ve already created.

The more content you have out there, in a myriad of formats, the more likely your target audience is to find you.  This helps you grow your brand and grow your business.

Extra Tips

Some other platforms that you can use your repurposed content on:

  • Turn it into a YouTube video
  • Create a podcast with it
  • Create an Academy
  • Make it into an online course (Udemy, Teachable) and make some residual income from it. This is somewhat more involved, but it can be worth it in terms of bringing in some steady monthly income: you need at least a 30-minute course, at least 60% being video content.  The easiest way to do it is screencasts over slides.  Audio and video quality are important, so make sure you sign up and go over the requirements or get an assistant to help you.
  • eBooks and self-published books have become quite popular and easy to publish. A ghost writer or copyeditor can expand and neaten up your transcription, split it into chapters, and you can get the content formatted for print, a cover designed, etc.  This also becomes residual income for you.  At the very least, someone can get you set up and give you guidance, and you can add more content to it for a longer book.

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