How to Market Your Speaking Business on a Budget (5 Low-Cost Strategies)
When first starting out on your speaking journey, you might not necessarily have the resources to commit to a PR campaign. And that’s fine. There are very few who can commit to those kinds of resources when they’re just getting started.
Even if you’re not just starting out and you’re worried about the impending threat of a recession, you may be looking for ways to cut marketing costs in your speaking business.
The good news is there are still plenty of ways that you can get the word out about your business without breaking the bank. In fact, some of the lowest-cost methods for marketing your speaker business are also some of the most effective.
So, with that in mind, here are some ways you can get more bang for your marketing buck and grow your business on a budget.
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Get Involved in Your Local Community
No matter where you live, there are always opportunities to get involved in your community.
From mentoring programs to volunteer groups, there are many ways to give back and market your business simultaneously. When you’re involved in your community, people will start recognizing your name and associating it with positivity.
Give talks at local schools or community centers, or even host a workshop series at your local library. The possibilities are endless! While all these opportunities are free or low-cost, the best part is you get to genuinely give back to your community while raising awareness about your business.
Create Social Media Accounts and Post Frequently
Social media is a powerful marketing tool that can be used to reach a wide audience at no additional cost.
Create accounts on platforms such as LinkedIn and Facebook, and start sharing your message with the world! Post engaging content regularly, and make sure to interact with other users often, including liking, commenting, and sharing their content.
The more active you are on social media, the more likely people are to take notice of your business. But you have to put in the work! If you do, you’ll soon build up a large following of engaged users interested in what you have to say.
Start a Blog and Guest Post on Other Blogs
Another great way to reach new audiences is by starting a blog and writing articles for other blogs in your industry. This marketing technique is pivotal for appearing in Google search results and allows you to share your knowledge and expertise with a broader audience.
When you guest post on other blogs, make sure to include a link to your website so readers can learn more about you and what you do.
If you don’t have time to write guest posts for other blogs, don’t worry! You can still reach new audiences by simply writing informative and thought-provoking blog posts on your own website. Just make sure that each post is well-written and packed with value that will keep readers coming back for more.
Speak for Free at Industry Events (Or Host Your Own!)
If you want to make a name for yourself in the speaking world, getting involved in industry events is important. But if you don’t have the budget to secure a spot or don’t yet have the authority and credibility in your space to be a keynote speaker, there are still options to become involved.
You can still participate in these events by offering to speak for free early in your career. This is a great way to get your foot in the door, gain valuable experience, and start building relationships with other event planners in your industry.
I can’t stress this enough; free speaking gigs are an incredible way to market your business. Not only will you get your name out there, but you’ll also have the opportunity to share your message with a captive audience. And if you do a great job, there’s a good chance you’ll be asked back to future events.
Another option is to host your own event if you don’t make any headway with speaking for free at existing events. This is a more time-consuming option, but it can be well worth it if you pull it off successfully. If you decide to host your own event, don’t worry – there are plenty of low-cost venues out there, such as community centers or libraries.
Write Email Pitches to Meeting and Event Planners
Another marketing technique that won’t cost you much more than the time you invest into it is writing email pitches to meeting and event planners.
If you can put together a well-crafted, persuasive pitch that demonstrates the value you can provide, there’s a good chance you’ll land at least a few speaking gigs.
To increase your chances of success, target your pitches to planners organizing events that align with your niche or area of expertise. This way, you’ll already have an audience interested in what you have to say.
Also, take the time to really personalize the pitch. Remember, planners receive a lot of these types of requests, so you want to make yours stand out from the rest. Mention something specific about the event or the planner’s needs to show that you’re not just copying and pasting the same message to everyone.
Marketing Your Speaking Business Doesn’t Have to Cost the Earth
With a little time and effort, you can market your speaking business on a tight budget and reach new audiences without breaking the bank. So don’t be afraid to get creative and think outside the box – you never know what might work!
If you would like to learn more about marketing your speaking business, or if you need help developing your marketing strategy, why not check out my Launch Your Speaking Business LAB?
This three-step program contains everything you need to get started in the speaking industry, including guidance on developing your niche, branding yourself as a speaker, and marketing your business to reach new audiences.
Meet Wendi McNeill
As the Founder and Owner of Charli Jane Speaker Services®, Wendi has been “Opening Doors of Opportunity” for speakers since 2002.
Charli Jane Speakers provides speakers with support, exposure, tools, tips, speaking and media leads, coaching/learning programs, and much more to assist them in growing their speaking business.
When it comes to Wendi’s clients she is very passionate and laser-focused about how they can grow their speaking business to levels of great success and fulfillment. They work together on strategies to quickly & easily position them as the top expert in their subject matter.
The results are success, financial freedom, and limitless lifestyle choices. Her primary objective is to help speakers/experts properly position themselves so they can get found easily, fill their speaking schedule and increase their income to incredible levels. Also, through the development of multiple streams of income, her clients learn how to rely on more than speaking fees alone to sustain their businesses.
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