As a speaker, you’re probably no stranger to LinkedIn. It’s our go-to platform for professional networking, and I’m sure many of you have built a decent presence there. But are you leveraging this tool as effectively as you could be to get more speaking gigs?
“Wait, LinkedIn can do that?” you may be wondering. Yes, my friends, it can!
And, the best part? It doesn’t require hours of networking or meticulously crafting posts. All it takes is 10 quick minutes to spruce up your profile, and you could start seeing more inquiries for speaking engagements pour into your inbox.
So, are you ready to turn LinkedIn into your secret speaking gig-winning weapon? Let’s jump right in!
Boost Your LinkedIn Profile in 10 Minutes for More Speaking Gigs
Here are the minute marks that cover highlights in this episode:
Jazz Up Your Headline
(02:02) Don’t stick with the default job title LinkedIn gives you. Instead, pack your headline with a bit of pizzazz!
This is the first thing people see when they visit your profile, so make it count. Think of it as your personal billboard – a place to shout about your speaking expertise and passion.
Let’s say your current headline reads: “Public Speaker.” Okay, that’s accurate, but it’s pretty vague and doesn’t really highlight what sets you apart, does it?
Now, let’s jazz it up and make it more enticing: “Inspirational Speaker Specializing in Leadership | Empowering Companies to Cultivate Strong Leaders.”
See the difference?
It’s specific, dynamic, and it communicates your unique value proposition right off the bat. Plus, it includes keywords that event planners or companies might be searching for, making you more likely to show up in their LinkedIn search results.
Optimize Your Profile Photo
(04:13) Think of your profile photo as your first impression, your virtual handshake, if you will, in the digital realm of LinkedIn. It can either make or break your image. But don’t stress too much. Getting it right isn’t rocket science.
You want your photo to be clear, well-lit, and preferably taken by a professional. Remember, this isn’t a passport photo – flash your brightest, most genuine smile. This alone can make you seem approachable and build an instant rapport with the viewer.
After all, people connect with people, not just a list of accomplishments. Therefore, your profile photo is more than just vanity; it’s a crucial component of your personal branding.
So go on, let your photo reflect the real you, the speaker who’s ready to inspire and connect. Show them not just how you look, but who you are.
Maximize the About Section
(05:59) This is your chance to shine. Instead of a bland, bullet-pointed list of your roles and responsibilities, turn your ‘About’ section into a compelling narrative.
Share your story, your speaker journey, and the unique insights you bring to the stage. Remember to sprinkle in keywords that event organizers might be searching for, such as “public speaker,” “motivational,” “keynote,” or your area of expertise.
With every line, remember this: you’re not just writing a summary; you’re painting a picture of the value you bring as a speaker. So, light up this section with your engaging, unique story, and you’ll be well on your way to scoring more speaking gigs.
Feature Your Speaking Gigs
(06:57) Take a moment to think about the ‘Featured’ section of your LinkedIn profile as your personal, digital trophy cabinet.
This is where you get to celebrate your victories and give a sneak peek into your world as a speaker. Don’t shy away from adding clips that show you owning the stage, captivating the audience, and creating a powerful impact.
Testimonials are another game-changer – they work as word-of-mouth endorsements right on your profile. They lend credibility and give potential event organizers a taste of the experience you bring.
Also, if you have a well-designed, crisp speaker’s onesheet, featuring it here could work wonders. It provides a quick snapshot of who you are as a speaker and the topics you’re passionate about.
Remember, this ‘Featured’ section is not just a place to show off, but it’s a storytelling tool. Each piece you add contributes to your brand’s narrative and reinforces your proficiency. So, make the most of it, and you’ll be setting the stage for more speaking gigs.
List Speaking Engagements as Experience
Here’s an insider secret: LinkedIn’s ‘Experience’ section doesn’t have to be restricted to your 9-5 job roles. It can – and should – also serve as a log of your significant speaking engagements.
You’ve probably spent countless hours preparing for your speaking events, and each one represents a notable milestone in your speaking journey. So why not let them shine on your LinkedIn profile? Detail the event name, the date, your speaking topic, and the audience size.
Did you receive a standing ovation or outstanding feedback? Or maybe your talk sparked a fruitful discussion, led to significant changes, or even won an award? Don’t hold back on sharing these achievements – they provide real-world evidence of your impact as a speaker.
This approach builds a comprehensive picture of your speaking career and makes your profile more discoverable to event organizers. So, the next time someone is on the lookout for a speaker with your expertise, your profile pops up, and voilà – another gig heads your way!
Use Skills and Endorsements
LinkedIn’s ‘Skills and Endorsements’ section is a bona fide credibility booster. Think about it. If you’re looking to hire a speaker, wouldn’t you feel more confident seeing a list of endorsed skills relevant to the task at hand?
So, here’s your quick win: add terms such as “Public Speaking,” “Motivational Speaking,” “Leadership,” “Coaching,” or other relevant skills to your profile.
But don’t just stop there! Reach out to your network – especially colleagues, event planners, or attendees with firsthand experience of your speaking abilities – and kindly ask them to endorse you for these skills.
Remember, the number of endorsements you receive for each skill can significantly impact how you’re perceived. It’s one thing to claim you’re an excellent speaker; it’s another to have a slew of endorsements backing it up. This social proof can give you an edge when event organizers are scouring LinkedIn for their next speaker.
Lastly, don’t shy away from endorsing others’ skills too. Networking is a two-way street, and your generosity will likely be reciprocated. This simple, swift action could result in a stronger online presence and more inquiries heading into your inbox.
Personalize Your LinkedIn URL
Would you agree that a URL that reads “linkedin.com/in/john-smith-123456789” is nowhere near as professional or memorable as “linkedin.com/in/johnsmithspeaker”?
The difference is clear as day. A customized LinkedIn URL doesn’t just look and feel more professional when shared; it also gives you the upper hand when it comes to being easily remembered and revisited by event planners, potential clients, or peers in your field.
Luckily, changing your LinkedIn URL is a breeze. Here’s how to do it in a jiffy:
- Click the ‘Me’ icon at the top of your LinkedIn homepage.
- Select ‘View profile.’
- Click ‘Edit public profile & URL’ on the right rail.
- Under the ‘Edit your custom URL’ section on the right rail, click the ‘Edit’ icon next to your public profile URL.
- Type the last part of your new custom URL in the text box.
- Click ‘Save.’
There you have it! In a matter of seconds, you’ve transformed your generic, forgettable LinkedIn URL into a custom, professional one that’s much easier for event planners to remember and revisit.
Small tweaks like this can make a world of difference and take seconds to implement.
Remember to update your URL on your email signature, business card, and other marketing materials to ensure it’s seen by as many potential clients as possible.
Finally, while perfecting your profile is essential, it’s equally important to be a lively and engaging participant in the LinkedIn community. Consider LinkedIn as a garden that needs consistent watering and care. Small actions, taken regularly, can lead to a significant payoff.
Don’t just show up now and then; aim to post updates or share valuable content consistently. This could mean posting a brief reflection from your latest speaking gig, sharing a motivational quote or article, or commenting on a fellow speaker’s post.
This “little and often” approach does two things.
Firstly, it keeps you at the forefront of your connections’ minds, making it more likely that they’ll think of you when an opportunity arises.
Secondly, it increases your visibility across LinkedIn since active users appear more frequently in feeds and search results. This, in turn, increases the likelihood of an event planner stumbling across your profile in their quest for the perfect speaker.
Remember, LinkedIn is a social network. Be social, be authentic, and most importantly, be consistent. Don’t just sit there waiting for the opportunities to come to you! And you can follow me on LinkedIn here 🙂
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Recommended Resources & Links
The Charli Jane Speakers Club – If you are seeking to expand your presence on various stages, you have arrived at the ideal destination! We proudly offer our members an impressive range of 5,200 – 10,400 speaking opportunities annually. Yes, you read that correctly!
We cater to diverse interests and expertise, ensuring that there is something for everyone. Moreover, we have developed a comprehensive program known as The Booked Solid Success Path, meticulously designed to complement and enhance your speaking engagements.
Episode 159 – Virtual Presentations: How to Adapt Your Speaking Skills for the Digital Stage
Get Booked Speaking Gigs Course – This course is a proven and repeatable 4-step path. I teach you exactly how you can find speaking leads and convert them into speaking gigs.
The Ultimate Speaker Business Building Bundle – Includes all my course kits like: Find speaking gigs, recurring 60k from one gig, meeting planner page, price your speaking, create your own one-sheet course, marketing templates, find your niche course, speaking lead organizer, and so much more.
Get a professional onesheet designed – I have been designing one sheets, also known as a speaker sheet or one-pager, for over 18 years for speakers to use in their marketing mix.
The Breakthrough Public Speakers Community – My team and I are inside this community helping you, encouraging you, and supporting you through your speaking journey… along with 3,700+ speakers.
I hope you enjoyed this training episode!
I wanted to let you know that every training session is geared towards helping you launch and grow your speaking business.
Keep up the amazing work and keep inspiring others!
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Meet Wendi McNeill
As the Founder and Owner of Charli Jane Speaker Services®, Wendi has been “Opening Doors of Opportunity” for speakers since 2002.
Charli Jane Speakers provides speakers with support, exposure, tools, tips, speaking and media leads, coaching/learning programs, and much more to assist them in growing their speaking business. Learn more about Wendi
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